CHICAGO, Nov. 22, 2011 (GLOBE NEWSWIRE) -- Cision today announced its participation in the United Nations Refugee Agency's Blue Key Campaign and launched a social media initiative in its support.
The Blue Key Campaign is the first U.S.-based initiative to channel the energy of individual citizens to provide support for the UN Refugee Agency (UNHCR), the leading organization safeguarding the rights and well-being of the over 43 million displaced people around the world. Individuals participating in the program purchase a Blue Key – and join a community working with noted celebrities and political leaders around the country to champion the refugee cause.
Cision's social initiative encourages 500 of the top digital influencers in the U.S. to share the story of the refugees' plight and the campaign's goals with their followers and friends across Twitter, Facebook, LinkedIn, and the entire social web. Cision purchased Blue Keys on behalf of 500 top U.S. digital influencers and in an effort to help tell the campaign's story to these thought leaders using sharable social content.
"For centuries, stories have been a driving force in efforts to help change the world. When we became aware of the UN's campaign to address human suffering, we wanted to support it the best way we could, by helping to tell and share the stories of those in need," said Heidi Sullivan, Vice President, Global Media Research, of Cision. "Cision has been in the business of powering stories for almost 80 years and through online channels and the social web, stories can be discovered, shared and spread to a much larger audience than ever before."
Supporters may purchase Blue Keys at http://thebluekey.org and spread the word about the Blue Key Campaign to their friends, families and followers online by sharing the link to the page, tweeting using the #bluekey hashtag, and joining the movement to help share the stories of refugees worldwide.
About Cision
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision's tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010. For more information, visit www.cision.com.