Richardson, TX, April 2, 2012 (GLOBE NEWSWIRE) -- KBM Group, the global leader in knowledge-based marketing solutions, is offering Forrester Research, Inc.'s report, The Evolution of The Customer Engagement Agency.
According to the report, the demand is growing for customer intelligence to support next-generation marketing, which is focused on appealing to customers through relevancy rather than campaign selling and on continuous customer engagement and dialog. The report explores how the shifting marketing environment has impacted organizational needs for different kinds of services from their marketing partners, specifically from marketing service providers, direct agencies and digital agencies. The shift is from a narrow focus on data and managing data to a more strategic, analytically driven focus on understanding customers and insightful customer intelligence.
KBM Group has been ranked a leader in The Forrester Wave™: U.S. Database Marketing Service Providers, Q1 2011, (January 2011), with the highest rankings in strategy and global strategy. According to the report, KBM Group consistently delivers strong service and gets positive feedback from its clients. The company delivers "strong capabilities across the array of database, analytics, data, strategy and operations." The company is also recognized in Forrester's report on customer engagement.
To download the white paper, visit www.kbmg.com.
About KBM Group
KBM Group is the global leader in knowledge-based marketing solutions. Expert in both digital and traditional direct marketing, KBM Group helps companies manage, analyze and optimize marketing data to engage more effectively with their customers and prospects. KBM Group's integrated, world-class solutions include strategic consulting, digital services, database services, analytics, marketing management, creative, agency services, response services, data and marketing outsourcing. The company has 35 offices in 21 countries serving global, enterprise and B2B2C-focused companies. KBM Group's parent company, Wunderman, is part of Young & Rubicam Brands and a member of WPP (NASDAQ: WPPGY). www.kbmg.com