PITTSBURGH, Aug. 13, 2012 (GLOBE NEWSWIRE) -- Direct Response Technologies, a leading provider of global performance marketing solutions, announced today that DirectTrack and glispa representatives will attend Gamescom, the trade fair for interactive games and entertainment, in Cologne, Germany, on August 15-19.
For the past eight years, glispa has used the DirectTrack platform to help its publishers grow their presence. Based on that success, glispa GmbH extended its relationship by signing a long-term deal to use DirectTrack for the company's performance-based initiatives.
"Using the extensive DirectTrack API and software development kit, we created WisdomKeeper™, an internal technology system that we're now translating into a publisher-facing affiliate system to provide our partners with the information and tools they need to maximize results," said Gary Lin, founder and chief executive officer of glispa. "The DirectTrack technology allows us to offer advanced solutions to our clients – including those at the forefront of online gaming."
"As a key influence in the industry and a long-term player, glispa has a reputation for using innovative technology to drive its performance marketing concepts," said George Bordo, general manager at Direct Response Technologies. "DirectTrack has the scalability, international reach, and innovative features that glispa's enterprise-level gaming clients need to execute their comprehensive online strategies. We are excited to renew our long-standing relationship, knowing that glispa will use our technology to push the performance marketing envelope."
Learn more about DirectTrack and glispa at Gamescom in Cologne, Germany, on August 15-19. For more information on DirectTrack or to request a meeting with a member of the DirectTrack sales team during Gamescom, visit www.directtrack.com/dt/gaming.
About Glispa GmbH
glispa is an independent, full-service online marketing company based in Berlin. The international team helps advertisers acquire customers in over 150 countries on a performance basis. glispa utilizes a consultative approach and integrates media, creative and technology to deliver measurable results for its clients. The glispa affiliate network consists of thousands of select publishers that drive 200 million visitors to their campaigns a month. For more information, please visit www.glispa.de.
About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack® affiliate marketing platform, provides best-in-breed technology to some of the world's most powerful performance marketing and affiliate programs. Merchants and networks choose Direct Response Technologies for the scalability and accuracy of its solutions. A trusted advisor since 1994, Direct Response Technologies helps clients drive revenue, improve efficiency, and increase brand visibility through global customer acquisition and offer distribution programs. For more information about Direct Response Technologies or DirectTrack, visit www.directtrack.com or call (866) 773-4460.
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