PORTLAND, Ore., July 25, 2013 (GLOBE NEWSWIRE) -- Yesmail Interactive today announced its partnership with RedPoint Global, a leading provider of marketing campaign management and big data management software.
Designed to scale, the RedPoint Convergent Marketing Platform™'s seamless data integration with the Yesmail Marketing Platform gives digital centric marketers further analysis and targeting capabilities. It provides Yesmail with the robust front-end data selection and segmentation capabilities required to define and drive highly personalized digital communications.
In a recent Gleanster Research survey, more than 86 percent of marketers say that having a more complete picture of customer attributes would increase revenue. But they still have a long way to go in getting there.
"Most marketers say they have a good or excellent understanding of customer demographics and transaction history," said Ian Michiels, Principle & Managing Director, Gleanster. "However, they struggle when it comes to deeper insights like customer participation in social media, household composition and customer channel preference."
"With RedPoint, Yesmail is able to give digitally savvy, omnichannel marketers the ability to easily access advanced insights about their customers, independent of channel," said Michael Fisher, President of Yesmail Interactive. "This solution provides flexibility and economic benefits unmatched in the market. It allows marketers to leverage the disciplines developed in traditional off-line marketing and apply them to today's digital, always-on marketer."
The RedPoint Convergent Marketing Platform is integrating specifically with Yesmail Enterprise and links customer data across physical, mobile, ecommerce and social domains by integrating advanced technologies for big data capture, identity resolution, streaming analytics, performance management as well as campaign design and execution in one easy-to-use solution.
"Yesmail now gives marketers the ability to rapidly integrate disparate data sources to create a 360 degree view of customers," said Dale Renner, CEO, RedPoint Global. "Changing data – at whatever volume or velocity – can be easily assimilated, ensuring the most complete, up-to-date view of customers. This unique capability enables marketers to deliver extremely precise one-to-one interactions and is essential to creating relevant and timely customer experiences."
To learn more about how Yesmail can help you better understand your complete customer profile and drive data-driven campaign strategies, call: 1-877-YESMAIL, email: sales@yesmail.com or visit: www.yesmail.com.
About RedPoint Global
RedPoint Global provides the only marketing platform that empowers marketers to bring together whatever customer data they need to create precise one-to-one interactions with customers across any marketing channels. Unlike other marketing solutions, the RedPoint Convergent Marketing Platform enables users to quickly extract the customer data they need from wherever it is, easily analyze customer behaviors and preferences, and create precisely the right communications -- whenever and through whatever channel required -- all from a single platform. No other software provider offers an all-in-one solution PLUS speed-to-market and robust scalability. For more information please visit www.redpoint.net or email contact.us@redpoint.net.
About Yesmail Interactive
We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real-time multichannel environment. We help you compete in the age of the customer. For more information, visit www.yesmail.com.
About Infogroup
Infogroup's 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.
