Louisville, CO, Aug. 27, 2013 (GLOBE NEWSWIRE) -- I-Behavior, the premier provider of database marketing and behavioral targeting services has partnered with Alphabase, an interactive marketing solutions provider, part of Brazil's Abril Group, to provision Alphabase's audience segments for use in targeted online display advertising. I-Behavior's Zipline DMP will allow Alphabase to market its digital audience segments, based on demographic, psychographic and behavioral data, to ad networks and Demand Side Platforms (DSP) throughout Brazil. They, in turn, can leverage this rich data for targeted online display advertising to a broader network of advertisers.
Brazil represents one of the largest and fastest growing markets of Internet users, with Brazilians aged 25-44 spending more time surfing the web than the average user worldwide, even across Europe and North America, according to comScore's Brazil Digital Future in Focus 2013 report. "We see Brazil as the next big opportunity for digital audience and DMP services," says Stacy Volpe, Managing Director, International for I-Behavior. With the FIFA World Cup in 2014 and the Olympics in 2016, both taking place in Brazil, we felt the timing was right to expand our services into this market and offer advertisers highly targeted audiences for online display advertising. Alphabase is the perfect partner to join us in this initiative." ComScore ranks Alphabase's parent company, Abril Group, as one of the top ten web properties in Brazil based on total unique visitors and display ad impressions. "We are excited about the opportunity to leverage our rich data assets to create targeted digital audiences to marketers around the globe who want to reach consumers in Brazil." says Marcia Asano, Alphabase Managing Executive. "We've known about I-Behavior for many years and have watched them translate their success in direct marketing to the digital arena, so we knew they were the right company to partner with us," says René Agostinho, Alphabase CEO.
About I-Behavior
I-Behavior provides consumer and business transaction data that helps multi-channel merchants invest marketing dollars more effectively. With I-Behavior intelligence, online and direct marketing campaigns reach the individuals who are most likely to purchase your products and services, as determined by past buying behavior. I-Behavior's cooperative database includes more than 2,650 data-contributing members and 190 million individuals representing more than $445 billion in online and offline purchases. I-Behavior is a KBM Group Company, part of the Wunderman network, and is a member of the WPP organization. www.i-behavior.com
About I-Behavior Zipline
I-Behavior's Zipline data management platform provides data onboarding and monetization services for brands, agencies, publishers, CRM managers and ad networks. Zipline can also manage these data assets for efficient sales and distribution across I-Behavior's ad network and DSP partners. www.ibzipline.com
About Alphabase
A business unit of the Abril Group, Alphabase offers interactive online and offline marketing solutions as well as managing its more than 74 million consumer and 13 million small, medium and large company data files. Serving Abril's extensive subscription activities as well as a wide range of external B2C and B2B clients, Alphabase utilizes the best available technologies and practices to develop successful and profitable marketing initiatives for its clients and to help them build their data-driven marketing activities.
About Abril Group
Abril Group is one of the largest and most influent communication
and education groups in Latin America. Founded in 1950, the group
comprises Abril S.A., the company responsible for Media (Editora
Abril, Mídia Digital, Elemidia, Alphabase and Casa Cor), Printing,
Logistics & Distribution divisions, and Abril Educação, which
began operating independently from Abril S.A. in early 2010,
following a corporate restructuring process. The group also
includes Fundação Victor Civita (Victor Civita Foundation), created
in 1985 with the purpose of improving basic education in Brazil.
Abril provides information, culture, education, and entertainment
to virtually all audience segments, operating in an integrated
manner throughout several different media channels.