Chicago, IL, Oct. 8, 2013 (GLOBE NEWSWIRE) -- KBM Group, the global leader in data-driven, insight-based customer engagement, is showcasing its marketing services solutions as an exhibitor and presenter at DMA2013 in Chicago, Oct. 12-17. At the conference, the company is showcasing BrandSnapSM, its recently announced measurement platform for evaluating brand momentum on social networks, and is also addressing the changing healthcare market and strategies for sustained customer loyalty as part of the conference agenda.
Relevant Customer Engagement Featured
Under its exhibit theme "Be Relevant: Engagement that Resonates," KBM Group is highlighting its comprehensive and integrated data, analytics, marketing technology and optimization services and solutions, which include strategy and consulting.
The company will also demonstrate BrandSnap, which qualifies (why) and quantifies (what) brands' connections with consumers, yields valuable insights for optimizing social media strategies. It links Facebook, YouTube, Twitter and Pinterest to Y&R's Brand Asset Valuator to capture immediate snapshots of brand performance as well as brand momentum trends over time. Sophisticated information visualization technologies enhance understanding of a brand and its competitors social performance.
Speakers Address Timely Marketing Issues
In addition to the company's exhibit and new product demonstration, KBM Group experts will make the following presentations:
Loyalty Programs: Going Beyond Transactional Rewards. Monday, October 14, 3-4:30 p.m. Lisa Evans, vice president of analytic strategy, will talk about how loyalty programs can be overhauled to expand the dialog between brand and consumer to strengthen customer experience beyond purchases via experiential and other rewards.
The Retailization of Health Care: A Direct Marketing Game Changer. Tuesday, October 15, 9-9:45 a.m. Lindsay Resnick, CMO and senior vice president of KBM Group: Health Services, will moderate a panel which includes Terry M. Clark, CMO, United Healthcare Medicare & Retirement, and Todd Pollak, Industry director, Finance, Google on the changing healthcare market. This session is part of the Thought Leadership Series.
About KBM Group
KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. Based on a strategic approach to optimize business outcomes, KBM Group's world-class marketing solutions integrate offline and online marketing channels and allow companies to achieve high-performance B2B and B2C customer engagement and marketing ROI from a spectrum of services including consulting, data integration and database management, analytics, digital services, marketing management and outsourcing, creative services, and response services. The company has 36 offices in 22 countries serving global, enterprise and B2B2C-focused companies. KBM Group's parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). www.kbmg.com.