Berkeley Research Group Launches Predictive Analytics Practice

EMERYVILLE, CA--(Marketwired - Apr 1, 2014) - Utilizing leading-edge approaches to make sense of the enormous amount of customer data available today, Berkeley Research Group has launched an innovative Predictive Analytics division. The group will advise corporate marketing, sales, and operational leadership in making better strategic decisions, leveraging BRG experts' considerable domain knowledge, econometrics, and data-science capabilities. Leading the practice is John P. Kelly, who joins BRG's Los Angeles office after more than two decades as a leader for marketing and management consulting firms.

"This is a wonderful growth opportunity for us and a natural extension of our core strengths as a firm. Building a predictive analytics advisory practice reflects our approachable academic heritage," said BRG Chairman and Principal Executive Officer David J. Teece. "Our experts are known for their sophisticated use of Big Data in a variety of settings, including in the courtroom, to address complex problems, and now we will apply that same expertise in service of clients' strategic goals."

"We expect to share this expertise with a new range of companies that want to find the profitable patterns in their business by understanding the relevant data," adds BRG Executive Director Philip Y. Rowley. "We are pleased that John, who has extensive expertise and a great track record in creating data-driven strategies for key corporate decision making, will join us. We expect that he and our existing deep well of talent will provide clients with valuable new tools to grow their companies."

Mr. Kelly joins BRG from Ferrazzi Greenlight, where he served as managing partner and played a leading role in growing the firm from a startup to a leading change-management consulting firm renowned for using analytical practices to enact deep cultural shifts among Global 500 leadership, marketers, and sales forces.

"Berkeley Research Group is essentially the special forces of econometrics and data science, and has experienced astounding success through a combination of commitment to accuracy and its industry and academic pedigree," said Mr. Kelly. "We take the confusion out of the Big Data 'black box' and replace it with data-driven change to the marketing, sales, and operations of our client firms. I am excited to join BRG to leverage this rare capability and launch this new endeavor."

About Berkeley Research Group, LLC

Berkeley Research Group, LLC (www.brg-expert.com) is a leading global expert services and consulting firm that provides independent expert testimony, authoritative studies, strategic advice, data analytics, and regulatory and dispute support to Fortune 500 corporations, government agencies, major law firms, and regulatory bodies around the world. BRG experts and consultants combine intellectual rigor with practical, real-world experience and an in-depth understanding of industries and markets. Their expertise spans economics and finance, data analytics and statistics, and public policy in many of the major sectors of our economy including healthcare, banking, information technology, energy, construction, and real estate. BRG is headquartered in Emeryville, California, with 26 offices across the United States and in Australia, Canada, Latin America, and the United Kingdom.