Norwalk, Conn., Aug. 06, 2018 (GLOBE NEWSWIRE) -- Engage121, a Connecticut-based technology company delivering innovative, localized digital marketing solutions to franchise and multi-location businesses, expanded its partnership with Weichert Real Estate Affiliates, Inc. Working with the Weichert Real Estate Affiliates, Inc. brand team, Engage121 designed, developed, and implemented a Weichert-branded advertising campaign on Facebook, Instagram, and the Facebook Ad Network. Engage121 managed creative for each market’s unique ads and customized landing page, and created comprehensive reporting to track metrics such as reach, impressions, and clicks.
“The Weichert Real Estate Affiliates, Inc. digital advertising requirements stipulated a precise allocation and tracking of ad fund dollars for each franchise media market. So, it started with an interesting challenge – how to manage a national brand campaign, locally, for 359 individual offices located across 100 DMAs,” said Brian Q. Smith, EVP of Digital Solutions at Engage121. He went on to explain, “We fine-tuned a program that established office-level audience targeting, developed and managed 20 creative options with 2,034 ad combinations. We also set up real-time reporting by DMA for the local marketing and corporate brand team of ten.” Despite the complexity involved, Smith said the key thing was getting top-notch results, “Our team did a fantastic job delivering results for Weichert with 81.5MM impressions, reaching 14.5MM unique people, generating 85.5M clicks and 15.6M engagements.”
Engage121’s relationship with Weichert Real Estate Affiliates, Inc. began in April 2015, with digital content and advertising solutions to help their agents and offices increase brand awareness, identify prospects, and cultivate customer loyalty. Currently, over 650 Weichert Real Estate Affiliates agents and offices use either Engage121’s HOT!Content or Digital Marketing Assistant, relying on Engage121 to keep individual agent and offices digital presence and social pages current and relevant. This relationship fostered the trust in Engage121’s technical capabilities that were the foundation of this new brand-level initiative, according to Michele Watson, Brand Marketing Manager at Weichert Real Estate Affiliates, Inc.
“Our experience with Engage121 shows they deliver as promised and more,” said Watson. “From HOT!Content for our offices and agents to managing localized, digital marketing campaigns for our entire franchise system, they are dependable, innovative and deliver superior results. They were able to generate close to 82 million impressions for us and that’s amazing. We look forward to continuing our excellent relationship with them.”
For more information about Engage121, or to schedule a demo of their local digital marketing solutions, please contact Debbie Ernst at dernst@engage121.com or visit www.engage121.com. For more information about Weichert, visit Weichert.com or for information on franchise opportunities visit WeichertFranchise.com.
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About Engage121, Inc.:
Established in 1998, Engage121 has 20 years’ experience as the industry leader in local, digital marketing providing digital marketing, social media and reputation management communications software and services to small business and enterprise clients. Engage121 enables organizations to monitor, evaluate and respond in real time to digital marketing activity across the widest range of platforms, including Facebook, Twitter, Pinterest, Instagram, Google+ and YouTube, as well as digital marketing and consumer review sites like Google, Yelp, Facebook and Zillow. The company’s certifications include Yelp Advertising Partner and Facebook Marketing Developer. Achieving meaningful results with over 29,800 local businesses in the United States and Canada, Engage121 has managed over $3.4 million in total client advertising spend and published more than 17 million posts on social media and review sites to help businesses build their social communities. For more information, please visit www.engage121.com or contact Debbie Ernst, dernst@engage121.com.
About Weichert Real Estate Affiliates, Inc.:
Weichert Real Estate Affiliates, Inc. has grown steadily since Jim Weichert, president, chairman and CEO of Weichert Companies, launched the company’s franchise division in 2001. The affiliate division was created to offer a business model for franchisee ownership candidates described as “a clearly defined operating system for marketing and managing a real estate business.” Weichert Real Estate Affiliates, Inc. announced its first affiliate in 2002, was ranked as one of the top traditional residential real estate franchises in Entrepreneur’s 2018 Franchise 500 and was identified in 2018 by Franchise Business Review as one of the top U.S. franchises for owner satisfaction. Weichert Real Estate Affiliates, Inc. has offices serving over 300 markets in 37 states. For more information about Weichert, visit Weichert.com or for information on franchise opportunities visit WeichertFranchise.com.