Dublin, Jan. 24, 2024 (GLOBE NEWSWIRE) -- The "Internet Advertising Global Market Report 2024" report has been added to ResearchAndMarkets.com's offering.
The latest market research publication on internet advertising is making waves across global industries as it unveils significant growth projections and shifts in trends. According to the comprehensive analysis, the sector is set to expand from $523.31 billion in 2023 to an impressive $619.23 billion in 2024, marking an exceptional compound annual growth rate (CAGR) of 18.3%.
This growth trajectory is anticipated to maintain momentum into the latter half of the decade, climbing to $1178.93 billion by 2028, at a still robust CAGR of 17.5%. The report underscores the role of seismic shifts due to technological innovations, regulatory changes, and global connectivity as foundational drivers of this uptick.
One of the standout trends highlighted in the report is the dominance of video content marketing. With video marketing strategies proving to be a massive draw for consumer engagement, companies are upping investments in this area. Data indicates a surge in adoption of video marketing, emphasizing the medium's potency in driving internet advertising growth.
Technological Advancements Fuel Progress in Internet Advertising
If there's one element that's steering the course of the internet advertising market forward, it's the rapid pace of technological innovation. Industry giants are leapfrogging their way to the forefront with AI-powered tools and sophisticated data analytics, reshaping the competitive landscape and revitalizing productivity metrics.
Regional Dynamics and Emerging Trends
Narrowing down geographic growth, North America stands as the forerunner in the internet advertising arena as of 2023. However, eyes are turning towards Asia-Pacific, where the region is projected to ascend rapidly during the forecast period. The incisive report covers a swath of ground, offering regional insights into Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.
In dissecting the market composition, the analysis delves into a multitude of advertising formats including search ads, display ads, and social media marketing, mapping their intersection with industry sectors like healthcare, BFSI, education, and retail among others. The stellar growth of the market is closely tied to the burgeoning internet penetration globally, which as per ITU, has reached 5.3 billion users and counting.
- Substantial growth in internet advertising anticipated with targeted, personalized campaigns
- Technological enhancements and AI integration propel industry players to new heights
- Video content marketing emerges as a heavyweight in internet user engagement
Industry Leaders and Innovations
The report spotlights various industry behemoths making pivotal moves and investments, which cascade down to shape the internet advertising ecosystem. A roster of major companies operating in this space includes Alibaba Group Holdings Ltd, Google LLC, Baidu Inc., and multiple other key players that are carving out significant market shares and driving innovation.
The detailed market study is an indispensable resource for stakeholders seeking to grasp the pulse of internet advertising, delineate the evolving landscape, and strategize for future positioning. With robust data sets and in-depth analyses, the report is designed to equip industry actors with nuanced insights to navigate a market brimming with prospects.
A selection of companies mentioned in this report includes
- Alibaba Group Holdings Ltd
- Google LLC
- Baidu Inc.
- Microsoft corporation
- Amazon Web Services Inc
- Facebook Inc
- Twitter Inc
- Verizon Communication Inc
- Hulu LLC
- eBay Inc.
- Yahoo Inc.
- InMobi Pte Ltd
- Smaato Inc
- Epom Ltd.
- Mobvista Co. Ltd.
- Mintegral International Trading Co. Ltd.
- Adobe Systems Inc.
- Disruptive Advertising
- Online Optimism LLC
- WebFX Inc.
- SmartSites Digital Marketing Agency
- Lounge Lizard Worldwide Inc.
- Ignite Digital Inc.
- Thrive Internet Marketing Agency
- Titan Growth LLC
- SEO Brand
- WebiMax LLC
- Straight North LLC
- Marin Software
- Kenshoo Ltd.
- Acquisio LLC
- DoubleClick
- AdWords
- Bing Ads
- Quantcast
For more information about this report visit https://www.researchandmarkets.com/r/ui64oz
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