NEW YORK, Jan. 22, 2004 (PRIMEZONE) -- Accel Healthcare Communications LLC announced that award-winning industry veteran Orin Kimball has joined the company as Senior Vice President, Executive Creative Director. Accel is a top 20 healthcare advertising and medical communication firm based in New York City.
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"Orin brings to Accel all the hallmarks that have made him such an admired leader in the advertising and communications community, such as creativity, vision, and drive, as well as a great mentoring ability," states Charlene Prounis, President, Accel Advertising. "As Executive Creative Director, Orin is one part cheerleader and one part muse ensuring that the creative work is strategically on target and true to its positioning. After an amazing couple of years of growth, it is great to have Orin on board as an integral part of the team taking Accel to a whole new level in '04."
Kimball is in charge of creative leadership and vision: its standards, internal operations, financial growth and new business opportunities. Orin is also responsible for many major new product launches, leads the creative department in all new business presentations, and has a direct overview of all work currently going through development in the agency.
Kimball states, "Accel is at the top of its game and I am proud to be part of the team. Accel understands that in this industry, what is most crucial is that we distinguish ourselves. We must create work that is unique and memorable, simple to comprehend, and consistent in its message, tone and imagery. You just can't stray from this "triad" without jeopardizing the promotional campaign."
Kimball has a record of outstanding work in the progressively more complicated and challenging field of pharmaceutical advertising. He has spearheaded the creation of creative programs for products in all phases of development, including pre-approval market conditioning, product launches, mature product support and disease awareness programs for Merck, Bristol Myers-Squibb, Lilly, Novartis, and Forest to name a few. Orin has worked on numerous brands, included Celexa, Miacalcin, Fortavase, Zyvox, Buspar, Serzone, Mevacor, Pepcid, Vasaretic. Orin has earned many commendations for art direction and graphics, including the Art Direction Award, the Desi Award, Rx Club Awards and numerous trade and publication citations. Kimball is a graduate of the School of Visual Arts in New York City with a major in advertising.
"I feel strongly that being 'creatively safe' can be risky business," states Kimball. "If you create work with no bite, most likely it'll be just devoured by the competition."
More About Accel
Accel is part of the Omnicom family of companies. Based in Manhattan, Accel consists of a group of highly accomplished marketers who have launched and nurtured blockbuster pharmaceutical brands for over 25 years. Accel's talents have also been recognized by the industry, winning numerous awards, such as the Agency on the Rise 2001, Medical Advertising News and Pharma Voice's Best Agency Ad award.
Accel's clients include, Baxter, Celltech, Endo, Forest, Genentech, GlaxoSmithkline, Lupin, Millennium, Novartis, Noven/Novogyne, Roche, Schering, Valera, Verispan, and Wyeth.
Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Contact Information
For additional information on Accel Healthcare Communications Inc. please contact Charlene at 646.602.6904 or Charlene_Prounis@accelhealth.com.
