CERRITOS, Calif., March 2, 2007 (PRIME NEWSWIRE) -- Mass Connections(r), the nation's leader in consumer and shopper marketing, distributed more than a half million samples of Dark Chocolate Dipped Altoids to eager shoppers throughout the United States. The one-day event coincided with the recent Valentine's Day holiday, a time of year known for increased candy sales.
MC's specially selected and trained event personnel executed the campaign Saturday, February 17th at Target stores nationwide.
Shoppers were greeted by MC's welcoming staff and an event booth decorated like a Dark Chocolate Dipped Altoids' candy package. The display booth was framed by the MC Table Kit(tm), which is designed and customized for each client. Approximately 600,000 samples of the Dark Chocolate Dipped Altoids Peppermints were distributed and received great reviews from shoppers.
"This campaign further illustrates that incorporating effective in-store marketing with high quality products ultimately increases sales while bringing the best experience to the shopper," says MC President and CEO Caroline Cotten Nakken. "MC was delighted to utilize its extensive shopper marketing resources to successfully promote and sell the Altoids' Dark Chocolate Dipped Peppermints."
MC's one-day event at nationwide Target stores is indicative of the value of in-store sampling to consumers and retail companies alike. To accomplish these successful programs, MC recruits hundreds of thousands of targeted, high paid, background-checked and quality event personnel across the nation. Their flex labor model, advanced technology (hiring, training and tracking of personnel), combined with the latest marketing trends and consumer/shopper research, allows MC to effectively delivers the brand message and maximum ROI.
About Mass Connections
Based in Cerritos, Calif., Mass Connections' expertise and unparalleled capabilities drive their success in delivering effective and memorable marketing campaigns and events to its clients. As the nation's leader in consumer buzz and shopper marketing, MC is positioned to respond to the industry's need for efficient and accountable execution. MC is unmatched in their field for quality services, and noted for their ISO certification. They provide targeted, experienced event staff for each event that undergoes monthly background checks with individual performance tracked by the MC Card. This proprietary card is swiped at store locations in real-time, providing immediate feedback and results after each event to MC and their clients. Innovative design creatives, sourcing, fulfillment/distribution and unrivaled technology allow MC to provide the fullest benefit for an improved shopper experience and increased sales. MC is the nation's complete solution for all of your company's retail marketing needs. For more information on Mass Connections, visit http://www.massconnections.com or call toll free at 1-800-275-6650.