CERRITOS, Calif., March 19, 2007 (PRIME NEWSWIRE) -- Mass Connections(r) (MC), the nation's leader in consumer and shopper marketing, is pleased to announce that President and CEO Caroline Cotten Nakken will be sharing her retail expertise as a featured speaker at Western Michigan University's Food Marketing Conference, on March 19th and 20th.
The 42nd Annual Food Marketing Conference, held at the Radisson Plaza Hotel in Kalamazoo, Michigan, brings together retail leaders from throughout the country to speak on a variety of issues facing the industry. This year's theme, "Building a Winning Team to Compete in Today's Competitive Environment," spotlights experts from retail and consumer product companies.
Caroline Cotten Nakken is the founder of MC and has over 25 years experience in retail marketing, leading the company to over $100 million in revenues annually. Nakken's speech, entitled "Connecting with the Consumer and Shopper," highlights the need for brands and retailers to rethink marketing strategies and incorporate more innovative techniques -- such as buzz and shopper marketing as well as utilizing the internet -- into their consumer outreach.
Nakken will also participate as a panelist on the forum -- "Building a Talent Pipeline of Tomorrow's Leaders" -- which discusses human resource issues facing the industry. The five-member panel includes leading executives from across the industry and their proposed solutions for attracting and maintaining talent. MC has been successful in recruiting, training and deploying personnel for its events through its Staying-Connected website. The site, www.staying-connected.com, has registered over 150,000 qualified personnel for nationwide marketing programs.
With over $300 billion spent on advertising each year and traditional advertising mediums experiencing lower audience returns, Nakken's speech will address more effective marketing options and the impact these innovative techniques have on consumer behavior and the retail landscape. For more information on the Food Marketing Conference contact the conference hotline at 269-387-2132 or visit the conference website at www.hcob.wmich.edu/fmk.
About Mass Connections
Based in Cerritos, CA, Mass Connections' expertise and unparalleled capabilities drive their success in delivering effective, memorable marketing campaigns and events. As the nation's leader in consumer buzz, Internet and shopper marketing, MC is positioned to respond to the industry's need for efficient and accountable execution. MC is unmatched in their field for quality services, and noted for their ISO certification. They provide targeted, experienced event staff for each event that undergo monthly background checks with individual performance tracked by their proprietary MC Card. Innovative design creatives, sourcing, fulfillment/distribution and unrivaled technology allow MC to provide the fullest benefit for an improved shopper experience with increased sales. MC is the nation's complete solution for all of your company's marketing needs. For more information on Mass Connections, visit http://www.massconnections.com or call toll free at 1-800-275-6650.