Allegiance Announces Nation's Top Companies for Customer and Employee Loyalty

SALT LAKE CITY, UT -- (MARKET WIRE) -- May 3, 2007 -- Allegiance, Inc., the premier provider of enterprise feedback management solutions, today announced the recipients of the first annual Allegiance Customer and Employee Loyalty Awards. The Loyalty Awards, which recognize the nation's top companies for customer and employee loyalty, were given to organizations that had accumulated the top loyalty scores based upon direct customer and employee feedback collected through the Allegiance Active Listening System during 2006. Allegiance presented the awards to this year's winners at the company's first annual user conference on April 20, 2007 in Park City, Utah.

Awards were given for the top customer loyalty and employee loyalty scores in four categories, including Finance-Banks, Finance-Credit Unions, Health Care and Other Organizations.

The 2007 Customer Loyalty Award recipients are:

--  Finance (Bank) - Northrim Bank, Anchorage, Alaska
--  Finance (Credit Union) - Utah Community Credit Union, Provo, Utah
--  Health Care - Robert Wood Johnson University Hospital Hamilton,
    Hamilton, N.J.
--  Other Organizations - Brigham Young University, Provo, Utah
The 2007 Employee Loyalty Award recipients are:
--  Finance (Bank) - Chesapeake Bank, Kilmarnock, Va.
--  Finance (Credit Union) - Mountain America Credit Union, Orem, Utah
--  Health Care - Lancaster General Hospital, Lancaster, Pa.
--  Other Organizations - Young Electric Sign Company, Salt Lake City,

"Allegiance has made it simple to collect, track and respond to customer feedback we receive from across our organization," said Jay Blury, marketing officer for Northrim Bank. "The Active Listening System is a solution that our customers are comfortable using and increasingly relying upon to communicate their concerns, ask questions and offer compliments to well-deserving employees. We appreciate receiving the Allegiance Loyalty Award, especially because it is an indicator that as an organization, we are working hard to take care of our customers, and our efforts are working and being recognized."

"The first annual Allegiance Customer and Employee Loyalty Awards is one way that we can publicly recognize the success of our customers and their focus on improving customer and employee loyalty," said Adam Edmunds, president and chief executive officer of Allegiance, Inc. "It is certainly no coincidence that each of these organizations is a recognized and respected leader in their particular industries, and they are growing. These organizations, like most of our customers, are using customer and employee feedback to better understand the pulse of their organization, and act quickly on feedback to directly impact customer and employee loyalty."

The loyalty scores are based upon the collective feedback from employees and customers, and their responses to proprietary loyalty questions asked when they submit feedback. Studies have proven that increases in loyalty translate into increases in retention, which leads to increases in profitability.

"Loyalty is a proven indicator for success," added Dr. Gary Rhoads, co-founder of Allegiance and business loyalty expert. "Loyal customers will actually pay more for products than non-loyal customers and will actively share their positive experiences with others. The Allegiance Customer Loyalty Award winners fully understand that the investments they have made in their feedback systems are investments in the future success of their organizations."

About Allegiance

Allegiance, Inc. is the premier provider of on-demand enterprise feedback management solutions that drive growth and profitability through improved customer and employee loyalty. The Allegiance Active Listening System (ALS) is a suite of Web and phone-based solutions that allows organizations to collect real-time feedback from all points of customer and employee interaction. Each component of the ALS can be customized to fit individual corporate needs and serves as a case management solution by tracking feedback from submission to resolution. As a result of the flexibility and power of the ALS, Allegiance serves customers of all sizes across a variety of industries. Allegiance is a privately owned company based in South Jordan, Utah. For more information about Allegiance, visit

Contact Information: Allegiance, Inc. Contact: Chris Cottle VP, Corporate Marketing (801) 617-8000 Email Contact PR Contact: Kevin Wilson (513) 898-1008 Email Contact