Future US Puts Advertisers Ahead of Online Trends With DailyRadar

SOUTH SAN FRANCISCO, CA--(Marketwire - May 5, 2009) - Future US, the enthusiast media company, today announced the launch of DailyRadar, an online enthusiast content network built to marry the engagement of Future's core editorial brands with the reach and relevance of trend aggregation. The launch of DailyRadar bolsters Future's proven editorial portfolio in games, technology, sports and entertainment with the new Blips trend aggregation engine, offering advertisers real-time, rich media advertising solutions and a wholly-owned audience of over 27 million unique visitors each month. Using Blips technology, DailyRadar identifies, surfaces, and captures Internet-wide trends for male lifestyle brand advertisers, delivering brand value at every stage of an avid enthusiast's passion for information.

Intensifying the more than 120 percent year-over-year growth of Future's pillar editorial brands such as GamesRadar, Maximum PC, Guitar World, and TechRadar, DailyRadar's 40 Blips properties currently reach over 9 million monthly new uniques and are growing an average of 21 percent month over month. All wholly-owned Blips sites capture trends as they rise, allowing brands to reach consumers at the moment of discovery and to be injected directly into the valuable, yet increasingly hard-to-capture, relationship between users and their passions.

The underlying Blips technology uses a combination of crowdsourcing, aggregation and search to identify trends that are emerging from more than 25,000 enthusiast blogs and 650,000 keywords (tags) each month across subjects ranging from hip-hop and politics to anime and mixed martial arts. As conversations surface, a new Blips site is created on the DailyRadar network, filled with relevant aggregated content perfect for brands looking to tap into enthusiast interests.

"Future US is built for and by passionate enthusiasts -- people who are devoted to what they read about, and open and active in their communities. DailyRadar is an extension of that core DNA," said Jonathan Simpson-Bint, president of Future US. "We're providing advertisers with a way to authentically and dynamically connect with male enthusiasts, whenever and however they consume their media."

Future US is a division of Future plc, the UK's sixth largest publisher, and specializes in enthusiast media -- well-read, high-quality magazines like T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official PlayStation Magazine, Nintendo Power and Mac|Life, as well as its digital family of sites, the DailyRadar content network.

About Future US

Future US is a company built for and by part of Future plc, an international special-interest media group that is listed on the London Stock Exchange (symbol FUTR). Founded in 1985 with one magazine, today we have operations in the UK and US creating over 180 publications, websites and events for people who are passionate about their interests. We hold strong market positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official PlayStation Magazine, Nintendo Power and Mac|Life. Online, our Web sites include gamesradar.com, bikeradar.com, techradar.com, and musicradar.com. Future sells over 4 million magazines each month; we attract more than 27 million unique visitors to our Web sites; and we host 16 annual live events that attract hundreds of thousands of enthusiasts. Internationally, Future is both the UK's largest licensor and the largest exporter of magazines with our content appearing in 90 countries worldwide.

Contact Information: Contact Jesse Odell or Corey Lewis LaunchSquad 415-625-8555 radar@launchsquad.com