Pizza Patrón Launches New Web Site

DALLAS, TX--(Marketwire - June 11, 2009) - Pizza Patrón, the country's premier Latin pizza brand, today announced the launch of its newly overhauled Web site, www.pizzapatron.com, as a part of its efforts to develop a better online relationship with its fans. The new Web site features expanded content and new navigational tools with bold colors, photos and graphics which combine to create an entirely refocused online presence.

New features include fixed advertising space on the home page and smaller "house ads" that rotate throughout the site. The store locator, menu and news sections have been greatly improved and their content has been enriched. The Patrón Wear store is now integrated into the site and a Careers section has been added to assist in finding great new talent from around the country.

During the firestorm of controversy it received when it made the decision to accept Mexican Pesos in all of its locations, Pizza Patrón's original Web site was hit by millions of visitors from around the world. While the exposure generated broad awareness for the brand, company executives said it also fueled a passion to improve the clarity and integrity of all of its brand messaging.

"The new design was created to do a better job of communicating to our online audience of fans, general visitors and business professionals," said Andrew Gamm, director of brand development for Pizza Patrón. "Packed with high quality content, news and promotions that will be constantly updated, the Web site reinforces our Latin focus while making our brand attractive and accessible to a global audience of all ages and backgrounds."

The highlight of the updated pizzapatron.com is the creation of Club Patrón, the company's newly formed e-mail promotions database. Pizza Patrón fans can now stay in touch with the brand and receive exclusive, members-only offers and e-mail notifications about new products, limited-time specials, and the latest in Patrón wear, contests and promotions.

Since 1986, Pizza Patrón has been celebrating the diversity of the Latin culture and lifestyle in its stores. Today, the company operates nearly 90 stores in six states and plans to have 750 stores nationwide within a decade.

About Pizza Patrón - Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 89 locations in six states, with more than 40 additional stores under development. Pizza Patrón features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dips™, Fiesta Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8.

For more information, visit http://www.pizzapatron.com/.

Contact Information: Contact: Sandy Bell Phone 972-934-2850 x.106 Fax 972-934-2870