NEW YORK, Jan. 15, 2010 (GLOBE NEWSWIRE) -- Zevotek, Inc., (OTCBB:ZVTK) (Frankfurt:T5V1), a worldwide direct marketer and distributor of innovative personal and home care items, today announced they are expanding the Ionic Bulb TV ad campaign starting Monday, January 18, 2010. The Company announced that it is buying TV airtime to run the Ionic Bulb ad about 100 times between January 18, 2010 and January 24, 2010, with the 2-minute infomercial expected to appear on AMC, CNN Headline News, TV Land, Discovery Science, Hallmark Movie Channel, Game Show Channel, Gospel Channel, Great American Country, Planet Green, Sleuth and the New England Cable News Network. Television viewers of the Ionic Bulb infomercial will have a choice of calling a toll-free number to place orders for Ionic Bulbs or visiting www.newionicbulb.com to place orders online.
Zevotek's TV ad schedule announced today calls for twice the number of Ionic Bulb ads to be aired on American television as compared to the ad schedule announced for the week when the Company launched its Ionic Bulb TV infomercial campaign on December 28, 2009. The ad schedule includes air times during weekdays and weekends in primetime and overnight.
Commenting on the announcement, Zevotek's CEO, Adam Engel, said, "Next week, Zevotek's Ionic Bulb will be presented to even bigger American TV audiences. We will air our 2-minute infomercial more often and on more cable channels, with more spots airing during prime viewing hours. Our ad gives people a chance to immediately buy Ionic Bulbs by calling the toll-free number on the TV screen or by shopping exclusively at Zevotek's newionicbulb.com website. The infomercial is designed to build consumer awareness of Zevotek's air purifying, money saving, environmentally friendly Ionic Bulb. Major U.S. retailers can use consumer awareness of the Ionic Bulb in the future to sell our Ionic Bulbs."
About the Company:
Zevotek, Inc. plans to market and sell a range of innovative personal and home care items. Zevotek has a license to sell an energy saving compact fluorescent light bulb (CFL) named the Ionic Bulb, a light bulb designed for consumer use by combining the performance features of ionic air cleaning technology with those of a 10,000 hour reduced energy use compact fluorescent light bulb (CFL).The Company sells the Ionic Bulb through TV infomercials and the Internet and plans to market Ionic Bulbs through catalogs, magazines and major U.S. retail and specialty stores. The Company's new 2 minute Ionic Bulb TV ad is designed to air on national cable channels, local broadcast channels and TV superstations. Zevotek's Ionic Bulb is also sold on the Company's www.newionicbulb.com website.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Forward-looking statements in this release with respect to the Zevotek, Inc.'s business, financial condition and results of operations, as well as matters of timing and effectiveness of marketing the Ionic Bulb are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond Zevotek, Inc.'s control with respect to market acceptance of their products, whether financing will be available, the plans for Zevotek, Inc. to market and sell products as well as certain other risk factors which are and may be detailed from time to time in Zevotek, Inc.'s filings with the Securities and Exchange Commission.
This press release contains forward-looking statements. The words or phrases 'may,' 'intends,' 'expects,' 'estimate,' 'indicate,' 'plans,' 'anticipates,' 'could,' 'if,' 'will,' 'should' or similar expressions are intended to identify 'forward-looking statements.' Actual results could differ materially from those projected in forward-looking statements as a result of a number of risks and uncertainties. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Zevotek, Inc. cautions readers not to place undue reliance on such statements. Unless otherwise required by applicable law, Zevotek, Inc. does not undertake, and Zevotek, Inc. specifically disclaims any obligation to update any forward- looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.