NEW YORK, Jan. 19, 2010 (GLOBE NEWSWIRE) -- Alloy Media + Marketing (Nasdaq:ALOY), one of the country’s leading providers and creators of innovative media for youth, today announced that the company’s Alloy Digital Network has reached a noteworthy milestone in completing a full calendar year as the most highly-trafficked property in the “Community-Teens” category, as indicated by digital measurement leader comScore’s December 2009 Media Metrix audience report.
Alloy Digital Network websites measured under the network showed marked traffic gains and recorded nearly 16.5 million unique, unduplicated users – more than triple the traffic reported for the #2 ranked property. Notably, Alloy’s youth and parent focused network audience has jumped 175% since January 2009 comScore figures, representing substantial growth in the past year. Overall, the Alloy Digital Network now comprises a network audience of more than 30 million youth consumers, representing a significant slice of the coveted and perpetually-connected millennial market.
“The Alloy Digital Network was founded on a firm commitment to offering the youth audience the premium content it craves, while also providing advertisers with optimal and impactful environments that measurably engage these sought after and trendsetting consumers,” commented Matt Diamond, CEO of Alloy Media + Marketing.
“Our marked gains this past year, coupled with this category milestone, definitively demonstrates our team’s daily dedication to delivering a top product. We are exceptionally proud of this momentous achievement.”
The Alloy Digital Network is an established distributed media content and advertising platform offering young consumers best of the web platforms with appealing content and social utilities, while providing brand marketers direct access to this audience through innovative web-based video content, social and viral interactive applications and targeted, highly scalable video, display and integrated advertising programs.
The Alloy Digital Network’s select youth-targeted web properties include popular destinations www.alloy.com, www.gurl.com, www.teen.com, www.takkle.com and www.channelone.com , among other well known youth focused brands, that collectively reach the highest concentration of young adults, and their parents, online. Current Alloy Digital Network clients span a wide range of product categories, including advertisers such a as LG Mobile, Clearasil, and Gatorade.
“The Alloy Digital Network continues to innovate as the digital landscape progresses and our audience habits evolve,” continued Mr. Diamond. “We start off the New Year with incredible momentum and look forward to introducing new opportunities and results-driven platforms that will further benefit our clients and enhance our consumers’ online experience.”
About Alloy
Alloy Media + Marketing (AM+M) (Nasdaq:ALOY) is one of the country’s largest providers of media and marketing programs reaching targeted consumer segments. Alloy manages a diverse array of assets and services in interactive, display, direct mail, content production and educational programming. Alloy works with over 1,500 companies, including half of the Fortune 200. For further information regarding Alloy, please visit our corporate website at www.alloymarketing.com.
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