SUFFER Apparel's Successful Product Launch at Hooters Propels Positive Trends for Future Revenues


LAS VEGAS, Aug. 10, 2010 (GLOBE NEWSWIRE) -- SUFFER (Pink Sheets:ENTK) President, Joseph Lewis, today announced that the product launch at Hooters Hotel and Casino was a success. The products and sales met all expectations anticipated by Retail Sales Management of the Hotel Casino. According to some counts, well over 1000 people turned out for the Launch and UFC 117 Viewing Party hosted by Suffer Apparel Director, Frank Mir.

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Mr. Lewis also stated that interest continues to gain in SUFFER products. Since the Launch at UFC Fan Expo the last week of May, the company has generated over $50,000 in sales as a combination of direct sales at the Expo itself, wholesale orders, and from the Suffer Apparel website.

Furthermore, Mr. Lewis went on to say, "We expect SUFFER sales revenues to continue to rise as we are consistently signing up new retailers nearly every week. Also, with our Headline Fighter, Frank Mir, fighting in the main event of UFC 119 September 25th, sales and awareness of the SUFFER brand are anticipated to be strong."

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (ENTK) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

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