NEW YORK, June 5, 2012 (GLOBE NEWSWIRE) -- Swift Exchange, an innovator in the facilitation of global commerce, today announced the appointment of Martin Rodahl as Manager, Corporate Communications. In his role, Mr. Rodahl is responsible for communications aimed at internal and external audiences as well as contributing to the overall marketing platform of the company.
"Mr. Rodahl has substantial experience in communications, including collaborating with advertising and digital agencies and other facets of the communications arena," said Richard Postrel, CEO and Founder of Swift Exchange. "We are confident that his ability to manage the communications value chain from concept to execution to market release will greatly benefit Swift Exchange."
Prior to Swift Exchange, Mr. Rodahl was founder of 71 Degrees North, a Chicago-based production and concept development company, and has worked closely with such clients as Mazda, Chicago Mercantile Exchange, Blue Cross Blue Shield, Bally Total Fitness, Special Olympics, Big Ten Network, and the National Parent Teacher Association of America. His work for these brands has been honored with Telly, Addy, Cablefaxie and Hugo awards.
"I am honored to join the many respected industry leaders that head each of Swift Exchange's practice areas," said Mr. Rodahl. "The opportunity to build a brand from the ground up is extremely compelling, particularly when you consider the company's transparent approach to corporate communications. I am excited to put my mark on the company's communications platform as we bring our brand to the marketplace."
Born and raised in Norway, Mr. Rodahl moved to the United States and obtained a B.S. from Northwestern University where he was inducted into Lambda Pi Eta, the official communication studies honor society of the National Communication Association.
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About Swift Exchange
An innovator in global commerce, Swift Exchange has developed a first-of-its kind, powerful, scalable and highly transformative loyalty operating system designed to work with existing loyalty programs to provide unprecedented liquidity, transparency and usability of reward points and miles. Using patent-protected technology, Swift Exchange is opening the doors to an entirely new marketplace that will allow consumers to quickly and easily combine rewards they have accumulated across a multitude of loyalty programs and spend them as easily as cash. Swift Exchange is owned and operated by Signature Systems LLC. For more information, visit www.swiftexchange.com.