Root to Speak at Two Customer Experience Events in March Including the Next Gen Customer Experience Event and The Conference Board's Customer Experience Leadership Conference

Presentations to Showcase Root's Customer Experience Program Along With Customer Examples From Gap, Petco, Swarovski

SYLVANIA, OH--(Marketwire - Mar 7, 2013) - Next Generation Customer Experience Event, 11-13 March 2013

Root, the strategy execution consulting company, along with Gap, Petco and Swarovski

Root, will lead a panel of executives through a workshop titled Bring Your Brand Promise to Life through Your People: Bridge the Gaps Between Leaders, Managers and the Frontline. This interactive session will define the obstacles and organizational challenges companies face when trying to bring their brand promise and customer experience to life.

Session attendees will learn about the three strategic focus areas: Creating a Customer-First Culture, Empowering Managers to Act Like Owners and Delivering an Authentic Experience on the frontline that enable organizations to drive customer loyalty and ultimately sales. Giving the inside track of their experiences will be panelists Marianne Scaffidi (Swarovski North America), Christine Landers (Gap Inc.) and Elisabeth Charles (Petco). A combination of best practices presentation, interactive session and panel discussion, this workshop will help attendees better understand and address the canyons that cause organizational dysfunction and impact the customer experience.

Rancho Bernardo Inn
17550 Bernardo Oaks Drive
San Diego, CA 92128

11 March 2013, 11:30 AM - 12:30 PM


The Conference Board: Customer Experience Leadership Conference, 21-22 March 2013

Root, the strategy execution consulting company

Gary Magenta, senior vice president at Root, will conduct an interactive best practices session titled Successfully Connecting Employees to the Customer Experience. Attendees will walk away with meaningful best practices for successfully enabling employees across all functions and levels of the business that impact the customer experience to deliver higher levels of service and drive customer loyalty. This includes examples of how a client has changed its learning approach to better support the organization's customer service objectives to help its people deliver an unforgettable in-store experience.

The Westin New York at Grand Central
212 East 42nd Street
New York, NY 10017

21 March 2013, 4:30 PM - 5:15 PM


Root is the strategic execution company that helps organizations engage their people as the catalyst and driver for change. With more than 20 years of insights from partnering with the world's largest businesses, Root uses a proven strategy execution framework that transforms businesses and accelerates results. A privately-owned company, Root is based in Sylvania, Ohio. For more information, visit

Contact Information:

Monica Rohleder
Fred Marketing

Root Inc. identifies the canyon's that impact the customer experience