Choozle Enhances its Rich Media Customer Engagement Platform; Selects I-Behavior as its Data Management Platform for Audience Analytics and ROI Measurement.

Louisville, Colorado, UNITED STATES

Denver, CO, June 5, 2013 (GLOBE NEWSWIRE) -- I-Behavior, the premier provider of behavioral targeting and data management services, today announced a partnership with Choozle, a rich media development and distribution platform. Choozle recently launched ViziVote, a multi-platform visual media module that facilitates engagement while generating consumer feedback and insights.  Choozle is partnered with leading agencies and Brand advertisers to create custom interfaces of its ViziVote visual media units which are distributed across owned, earned and paid media channels. By utilizing I-Behavior's Zipline Data Management Platform (DMP), Choozle provides campaign analytics and ROI information back to the Brand advertisers in order to gauge the effectiveness of the Choozle visual media units in meeting the Brands' campaign objectives.

I-Behavior brings rich data intelligence to marketing initiatives across all channels drawing from a rich cooperative database that includes purchase transaction data representing $400 billion in purchases made by over 190 million U.S. Consumers.  Based on the data management expertise necessary to manage and onboard its own data assets, I-Behavior now provides data management, on-boarding, audience creation and analytics services to other companies through  Zipline, I-Behavior's Data Management Platform.  Choozle, an innovative startup launched in the fall of 2012, operates a platform that enables marketing pros to create, distribute, and measure unique visual media experiences.  Its core visual voting application, ViziVote, is distributed via embeddable widgets, proprietary social media, and rich media IAB ad units.  

"As savvy digital marketers demand more efficiency and accountability in their online marketing efforts, we are dedicated to providing an end-to-end solution that enables them to identify their relevant audience segments, model these targets, and to quickly reach them online from a single platform," said Dave DeMarsh, CEO of I-Behavior.  "Choozle offers unique media engagement tools that enable our marketers to understand their audience by engaging them on the front end, then also provides scalable creative tools to effectively reach the wider identified segments." 

"We are excited to partner with the I-Behavior team, a longtime leader in the consumer data space," said Choozle CEO, Andrew Fischer.  "As a team, we provide a truly innovative solution to brands, agencies, and digital publishers that drives consumer engagement, reduces marketing complexity, and provides measurable return-on-ad-spend."  

About I-Behavior

Based in Louisville, Colorado, I-Behavior provides consumer and business transaction data that helps multi-channel merchants invest marketing dollars more effectively. With I-Behavior intelligence, online and direct advertising campaigns reach the individuals who are most likely to purchase products and services, as determined by the most reliable predictive information possible - their past buying behavior.  - I-Behavior, part of KBM Group,  is a member of the Wunderman network and its parent organization, WPP (NASDAQ: WPPGY)..

About Choozle

Based in Denver, Colorado, Choozle develops, deploys, and monetizes unique data-driven visual media products that add value to brands, agencies, and digital publishers.  The self-service platform enables media and marketing pros to quickly build and distribute media tools that engage consumers while driving actionable insight collection.  Choozle is based in the Galvanize startup innovation ecosystem in downtown Denver and is a member of the Entrepreneurial Foundation of Colorado.




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