Nutrawise Launches 'Age Beautifully' Campaign in Support of Youtheory Product Line

'Age Beautifully' Is the Company's First Integrated National Campaign

LOS ANGELES, CA--(Marketwired - Sep 26, 2013) - TRIS3CT, a full-service independent advertising agency, is launching the first national media campaign for Nutrawise, the first new client for its West Coast office, which opened in December.

Nutrawise, maker of the youtheory line of beauty and wellness nutraceuticals, has been working with Trisect on the brand campaign, "Age beautifully," which breaks in digital media, including online video, social, in print and at retail on September 26 and will run through December.

Nutrawise founder and CEO Darren Rude said, "The 'Age beautifully' campaign builds upon our recent success in gaining distribution across 55,000 retail locations in the U.S., as well as in key online retailers. Our innovative, natural youtheory products provide consumers with the very best that nature and science have to offer, enhancing your ability to age beautifully. We want people to be proud of their age."

The print will appear in targeted magazines, while the video content will run across a variety of national websites that reach health-conscious women. The brand will also be sampling products at consumer events across the country.

Ray Gottschalk, EVP, Managing Director, West Coast at Trisect commented, "We wanted to help elevate the youtheory brand in consumers' minds. Instead of making unrealistic promises, we walk arm-in-arm with women as they age. 'Age beautifully' is permissive. It's real. It stands for proudly, confidently loving the age you are."

Creative Credits:
Client: Nutrawise
Brand Manager: Darren Rude (CEO) 
Agency: TRIS3CT 
Chief Creative Officer: Chris Cancilla 
VP, Group Creative Director: Mel Routhier
Senior Copywriter: Dan Lewis
Associate Creative Director: Sarah Young 
Agency Producer: Jen Passiniti 
Production Company: Jerry Rig 

About Nutrawise:
Nutrawise is a manufacturer of the youtheory brand health and beauty products. Our nutraceutical products can be found in stores across the US and key markets internationally. Our company's mission is a purpose built company that is working to make the world a better place to live. We give back a portion of our proceeds to help children around the corner and around the world. To learn more, please visit

About TRIS3CT:
TRIS3CT is a leading, mid-sized, independent agency with offices in Chicago and Los Angeles. It delivers a range of strategic, creative, brand and retail work for clients including ConAgra Foods, Inc., DeVry University, Kawasaki Motors Corporation, U.S.A., Kimberly-Clark Corporation, Newell Rubbermaid Office Products and U.S. Cellular. For more information, visit or follow on Twitter @TRIS3CT.

Contact Information:

DiGennaro Communications
Jamie Bezozo
(646) 380-4766