ONTARIO, CALIF., July 22, 2014 (GLOBE NEWSWIRE) -- Mag Instrument, manufacturer of the iconic MAG-LITE® brand of exceptional quality flashlights, today appointed McKee Wallwork & Company (MWC) as its social media marketing consultant.

The move was spurred by the rapid and dramatic evolution in the world of marketing towards real-time engagement.

When it was originally launched in 1979, the MAG-LITE® flashlight was targeted to professionals such as police and firefighters whose lives and livelihood often depended on the reliability of their flashlights. But other consumers, too, soon found that for auto, home and sporting use, they could rely on no other, and a legend was born. MWC's assignment is to amplify and augment the already significant amount of online commentary surrounding the brand.

"Not so long ago we could rely on advertising in magazines and on television to spread the word about our brand," said Tony Maglica, founder and CEO. "Today the reach of social media sites like Facebook, YouTube and Twitter dwarfs the footprint of any magazine or cable network, and provides a modern form of the best kind of marketing—word-of-mouth. MWC is going to help ensure that the MAG-LITE® brand is where it needs to be, when it needs to be there, on a daily basis."

"The fans of MAG-LITE® flashlights are legion, and they're passionate," says Steve McKee, president and co-founder of McKee Wallwork & Company. "We want to engage with them, support them, thank them and help them continue to spread the word through interesting, informative and entertaining content. And with a brand like MAG-LITE®, there's no shortage of material with which to do that. We couldn't be more jazzed."

About Mag Instrument

Mag Instrument is the brainchild of Tony Maglica, an experimental machinist who launched the company in a Los Angeles garage in 1955 with a personal investment of $125. Mr. Maglica saw an opportunity for carving a product niche for a superior flashlight in the 1970's and launched his iconic brand in 1979. Mag Instrument is proud that its products are not only designed in the U.S. but built by American workers and sold throughout the world, including Europe, Asia, South America, and Australia.

About McKee Wallwork & Company

McKee Wallwork & Company is an integrated marketing firm that specializes in brand-building, with focused expertise in helping established companies to better exploit the new-media landscape. Its content marketing practice serves clients large and small in a wide variety of industries across the U.S.


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