AudienceView Offers Clients Address Validation From Experian Data Quality

TORONTO, ON--(Marketwired - September 29, 2014) - AudienceView, a world leader in e-commerce software for events and entertainment organizations, is pleased to announce that it is now offering Experian Data Quality address validation to its clients. The integration will ensure the accuracy of address data captured in AudienceView, enabling clients to improve ticketing and ancillary sales transactions, customer intelligence and operational efficiency.

"Accurate customer contact information is essential to a positive customer experience across any organization," said Thomas Schutz, Senior Vice President and General Manager for Experian Data Quality. "However, we see human error creating a large percentage of inaccurate information, which damages not only business efficiency, but also the customer's brand perception. We are excited to bring an interactive address-validation tool to AudienceView's clients to improve data quality throughout the customer experience."

Experian Data Quality address validation integrates seamlessly into the AudienceView e-commerce solution. The tool collects pristine data by checking the validity of the information in real time and prompting the user for missing information as needed. This ensures only accurate address data is captured and applies postal standards so that orders can be appropriately fulfilled. Precise address data is also valuable beyond the box office, assisting marketers, service representatives and fundraisers in their efforts to reach customers and raise additional revenue.

"Our partnership with Experian Data Quality is designed to bring AudienceView clients even greater business efficiency and success," said Jeff Koets, Vice President of Strategic Partnerships for AudienceView. "We are always seeking new ways to add value for our clients. Accurate address data means mail will reach live entertainment consumers on time, promoting a better overall service experience and saving the time and cost of dealing with lost or undelivered mail."

About Experian Data Quality

Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.

Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian Data Quality has more than 13,500 clients worldwide in retail, finance, education, insurance, government, healthcare and other sectors. For more information, visit

About Experian Marketing Services

Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today's dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.

For more information, please visit

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received equity funding from the Ventures West 8 Limited Partnership fund, which remains the largest shareholder, and private investors. Learn more at, or connect with the company on Facebook and Twitter.

Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc.

Contact Information:

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092