VanillaSoft Integrates Izenda’s Self-Service Analytics with Sales Engagement Platform

Integration will provide sales development teams with real-time dashboards and reports to identify trends and optimize performance

ATLANTA, Jan. 31, 2018 (GLOBE NEWSWIRE) -- Izenda, a provider of a business intelligence (BI) and analytics platform purpose-built for OEM use and embedding, today announced an integration partnership with VanillaSoft, an award-winning provider of queue-based lead management and sales engagement software for inside sales teams.

Inside sales teams are under increased pressure to operate more efficiently and effectively, and to serve customers and prospects better during the buyer’s journey. With immediate access to critical information about operational performance, sales professionals can make better choices that ultimately improve lead follow up and nurturing, resulting in shorter time to sale and larger deal size. With Izenda’s self-service analytics solution, VanillaSoft users gain the necessary insight into valuable data and the ability to create real-time customized reports and dashboards.

“Embedding Izenda provides our VanillaSoft solution with more robust, real-time reporting and analytics and is one more way we empower inside sales teams to be more agile and productive,” said Darryl Praill, chief marketing officer, VanillaSoft. “We needed a business intelligence solution that would seamlessly integrate into our application to give appropriate users the ability to build custom detailed reporting and impactful dashboards using an intuitive design interface. We chose Izenda because they had the best combination of robust functionality and ease-of-use.”

VanillaSoft’s easy-to-use interface empowers sales managers to put analytics into action by making real-time adjustments to sales development representative (SDR) workflows. By embedding business intelligence into sales development processes, VanillaSoft provides better engagement with prospects and enables sales professionals to dramatically impact their organization’s bottom line with more sales, larger deal sizes and shorter sales cycles.

According to Lee Nagel, vice president of marketing, Izenda, “VanillaSoft is a powerful sales development solution that is primed for intuitive, embedded business intelligence that empowers users to exploit the power of data in a way that complements their daily workflows.”

The integrated solution, available now, is the result of a highly selective and competitive review process. VanillaSoft required a BI platform from a partner whose solution could fully integrate into its technology stack and one that understood the strategic business needs of its users.

Praill concluded, “Working with Izenda empowers our users to make better real-time decisions using data and analytics on any device. Their platform’s architecture, service and support, as well as product roadmap, enables us to continue to evolve our offering to meet an expanded market. Given the adoption and use, we made the right selection.”

Online Resources
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About VanillaSoft
VanillaSoft is the all-in-one platform for inside sales teams incorporating the best of CRM, lead management, and call center software. VanillaSoft enables thousands of individuals and sales teams to not only manage their leads and contacts but to automate the sales process to allow salespeople more time to sell. VanillaSoft customers drive productivity by deploying best-in-class features such as queue-based lead routing, progressive dialing, logical branch scripting, call recording, full email campaign management and more.

After automating sales tasks with VanillaSoft, typical users realize a productivity increase of 35% to 100% over traditional CRM, creating an easy to justify ROI. VanillaSoft is based in Plano, Texas, where it has served a global client base since 2005.

About lzenda
Izenda is a self-service BI platform purpose-built for embedding into business applications, portals, and extranets. Izenda integrates seamlessly in applications to deliver BI and analytics directly to the people who need it most – application end users who want to easily analyze, visualize and share valuable data and insights in real time.

Based in Atlanta, Ga. and founded in 2007, Izenda is used by more than 10,000 organizations on a daily basis.

Lauren Curley
(617) 529-6463