Hearst Newspapers Partners With SolidOpinion on Pay Per Article Product to Increase Revenue Across its Major Digital Properties

  • Product Helps Publishers Create Easily-Monetizable Article Inventory
  • Contextual Ad Unit Establishes New, Premium Display Opportunity for Brands
  • Seamless Integration, Increased Viewability, High-performing Product Keeps Audiences Top of Mind

NEW YORK, May 10, 2018 (GLOBE NEWSWIRE) -- Hearst Newspapers, the publisher of 24 dailies and 64 weeklies reaching more than 44M unique visitors across the U.S., today announced it has selected SolidOpinion’s pay-per-article advertising platform for its digital properties.

The SolidOpinion platform creates new, high-performance inventory that is leveraged for contextual advertising messages by brands. Concurrently, SolidOpinion generates accretive value for publishers by creating a new, premium ad unit, enabling advertisers to target their messaging above headlines of directly relevant articles.

“At Hearst Newspapers, we are always looking to diversify our revenue portfolio with new advertising products,” said Fergal Carr, Hearst Newspapers senior vice president of Consumer Product. "We are pleased to work with SolidOpinion on its pay-per-article product and platform across Hearst Newspapers’ major digital desktop and mobile properties.”

“We designed the platform with audiences in mind first,” said Arthur Meyerovich, SolidOpinion co-founder. “We are thrilled to join forces with a publishing group that recognizes and appreciates the role that audiences play in digital publishing.”

See Laurie Sullivan’s article in MediaPost for more on this.

About SolidOpinion

SolidOpinion is the leading commenting solution for web publishers worldwide. The company’s core product is a fully customizable discussion platform that generates revenue, traffic, actionable data, and in-depth engagement for publishers. SolidOpionion’s engagement platform is powered by the EGT token, which can be stored in Ethereum (ERC-20) compatible digital wallets. It enables agencies and marketers to manage campaigns simply and seamlessly, with robust targeting and measurement functionality. Launched in 2015, SolidOpinion’s enterprise-scale commenting platform delivers billions of monthly impressions across hundreds of publishers in 14 countries and languages. For more information, please visit: https://solidopinion.com

About Hearst Newspapers

Hearst Newspapers is the operating group responsible for Hearst’s newspapers, local digital marketing services business and directories. With more than 4,000 employees across the nation, Hearst Newspapers publishes 24 dailies and 64 weeklies reaching more than 44 million unique visitors across the U.S. with related mobile websites and digital products. It also operates digital marketing services and directories businesses under the LocalEdge brand.

Mark Naples
WIT Strategy