Binstar Launches New Retail Concept in New England, Turning High-Quality Returned Merchandise Into Customers’ Treasure

Fun & Sustainable Shopping Experience Opens Sunday, June 18th in Avon, MA

AVON, Mass., June 15, 2023 (GLOBE NEWSWIRE) -- A treasure-hunt style shopping adventure is taking root in New England. The new retail concept — BinStar — is gearing up to help consumers find great deals and save the landfills at the same time. BinStar is excited to announce the opening of its first store on the South Shore of Massachusetts with a Grand Opening on Sunday, June 18th at 10 a.m. at 20 Stockwell Drive in Avon.

BinStar is on a mission to make retail landfill-free by turning high-quality merchandise returned to e-commerce and brick-and-mortar stores into treasure for its customers.

The idea for the new retail concept came to 27-year-old Jamaica Plain resident Jack Laughlin while he was working on the returns problem at a large e-commerce company and couldn’t find a scalable buyer of the company’s returns and overstocks.

Upon further research, Laughlin learned that 9.6 billion pounds of new, returned goods end up in landfills every year — and he was determined to do something about it.

BinStar is Laughlin’s answer to that enormous sustainability problem, with an adventure in savings built in for customers.

“With the opening of BinStar, we are excited to bring a new mission-driven shopping experience to New England,” said Laughlin. “Our shoppers will have the chance to ‘dig up’ incredible deals and contribute to solving a massive environmental problem at the same time. BinStar brings new meaning to everyday shopping, playing on the child-like fun of finding a treasure, which appeals to all ages.”

BinStar will sell assorted returns and overstocks, all out of large bins. There will be no traditional retail merchandising, no price tags, and no e-commerce.

Each day of the week, every item in the store will be sold at the same price — with the fixed price for all items changing daily. Each item will cost $19 on Saturday, $15 on Sunday, $10 on Monday, $8 on Tuesday, $5 on Wednesday, $3 on Thursday and $2 on Friday. Fridays will be even more fun with everything going down to $1 from 4pm to close.

Customers will see different things in the bins every time they shop, in a widely diverse range, from AirPods to Ziplocs, and everything in between.

Anything BinStar acquires for sale – including high-ticket items such as iPhones and espresso makers – will go in the bins and be up for grabs for lucky shoppers. Unlike many other retail concepts, BinStar will not “cherry pick” any high-dollar items to sell online at a discounted price and will not markup any products for a separate sale.

The first BinStar location will employ approximately 6-9 employees to start, and all full-time employees will earn equity in the business.

BinStar’s store and distribution center will be located at 20 Stockwell Drive in Avon, MA. Store hours will be Saturday from 10 a.m. to 8 p.m., Sunday from 10 a.m. to 7 p.m., and Monday through Friday from 10 a.m. to 8 p.m.

About BinStar
BinStar is New England’s new treasure hunt-style shopping experience on a mission to make retail landfill-free. Bringing a whole lot of fun to everyday retail, BinStar invites shoppers to dig up great deals and help solve a major environmental problem — nearly 10 billion pounds of high-quality, returned goods being thrown away every year. Learn more at and follow @shopbinstar on Facebook and Instagram.

Lisa Lazarczyk or 617-838-7327

A photo accompanying this announcement is available at

Jack Laughlin BinStar