Marketers Rev Up Performance with Marketing Dashboards PRINCETON, N.J., Oct. 5, 2004 (PRIMEZONE) -- Marketing dashboards are becoming an increasingly popular tool for building marketing's alignment with company financial goals and for increasing...

Marketers Can Improve Accuracy of 2005 Forecasts, Says MarketingNPV PRINCETON, N.J., Aug. 16, 2004 (PRIMEZONE) -- Corporate marketing executives can improve the predictability and reliability of forecasts through adherence to several basic principles and processes,...

Marketers Offer Tools and Techniques to Speed Ideas to Market in Latest Issue of MarketingNPV Journal PRINCETON, N.J., July 6, 2004 (PRIMEZONE) -- New marketing research technologies provide corporate marketing executives the ability to bring new ideas to market much quicker, less costly and more...

Six Sigma Not Helping Marketing Says Founder Of MarketingNPV(R) PRINCETON, N.J., May 11, 2004 (PRIMEZONE) -- Corporate marketing executives have not embraced the quality and business improvement methodology of Six Sigma despite its proven successes in driving a...