Prosper China MediaPlanIQ(TM): Consumer-Driven Media Allocation in China; U.S Models Won't Work
December 09, 2009 14:54 ET | Prosper China
COLUMBUS, OH--(Marketwire - December 9, 2009) - Allocating media dollars in China's fragmented marketplace is no easy task for foreign marketers. Chinese consumers are unique and a...
American Pulse(TM): The More People Learn, the Less They Like the Healthcare Reform
December 08, 2009 12:49 ET | BIGresearch
COLUMBUS, OH--(Marketwire - December 8, 2009) - President Obama and elected officials in Washington are busy this Holiday season -- from overhauling healthcare, global warming legislation to waging...
ForecastIQ(R): Don't Expect Big Bounce Back in Same Store Sales This Holiday
November 19, 2009 13:11 ET | BIGresearch
COLUMBUS, OH--(Marketwire - November 19, 2009) - It appears that the downward spiral of same store sales growth has stabilized according to the November ForecastIQ® (a service from Prosper...
American Pulse(TM): Half of Independents Won't Re-Elect Washington Officials Who Vote for Healthcare Reform, Rest of Country Tends to Agree
November 18, 2009 09:00 ET | BIGresearch
COLUMBUS, OH--(Marketwire - November 18, 2009) - Senators and House Representatives seeking re-election in 2010 should take heed; 49.6% of all Americans say they will not cast a ballot in favor of...
BIGresearch: Mobile Marketing Turns Some People on, Some People off
November 11, 2009 09:00 ET | BIGresearch
COLUMBUS, OH--(Marketwire - November 11, 2009) - Mobile ad spending is poised to grow 27% to $2.1 billion in 2010, according to the Mobile Marketing Association. However, there's good news and bad...
American Pulse(TM): Two in Five Say Exit Afghanistan; Half Trust Elected Officials in Washington Less Than One Year Ago
November 05, 2009 09:35 ET | BIGresearch
COLUMBUS, OH--(Marketwire - November 5, 2009) - Not much has changed in the strategy for Afghanistan a year after Obama was elected President. As he wrestles with a decision on his approach,...
BIGresearch China Quarterly: Young Chinese Consumers Bouncing Back From Global Economic Meltdown Faster Than American Counterparts
October 27, 2009 12:00 ET | Prosper China
COLUMBUS, OH--(Marketwire - October 27, 2009) - The effects of a global recession continue to be felt around the world, except maybe China, where credit is flowing, consumer confidence is rising and...
American Pulse(TM): It's the Economy...Fix It
October 23, 2009 09:50 ET | BIGresearch
COLUMBUS, OH--(Marketwire - October 23, 2009) - A majority of Americans (55.5%) think the #1 issue that the President and Congress should be focusing their attention on is the economy, according to...
ForecastIQ(TM): Outlook for Same Store Sales Growth Soggy Heading Into the Holidays
October 21, 2009 08:59 ET | Prosper Technologies
COLUMBUS, OH--(Marketwire - October 21, 2009) - With Consumer Confidence down in October and worries about jobs, forecasts for Holiday sales growth appears to be less than bullish when compared to...
American Pulse(TM): Majority Say Stimulus Package Not Working, Will Feel Better When Unemployment Drops
October 08, 2009 09:53 ET | Prosper Business Development
COLUMBUS, OH--(Marketwire - October 8, 2009) - 55.6% of Americans say the economic stimulus package is not working, according to the latest American Pulse Survey of 5,024 Americans. Further, the...