New Analysis of Prosper Data Uncovers Missing Voter Segment
August 25, 2016 11:52 ET
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Prosper Insights & Analytics
COLUMBUS, OH--(Marketwired - Aug 25, 2016) - A newly released analysis by Drs. Martin Block and Don Schultz of the Medill School of Integrated Marketing Communications at Northwestern University...
The Prosper Foundation Continues to Support Predictive Analytics Through Latest Grant to Columbia Business School
April 25, 2016 13:17 ET
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Prosper Foundation
WORTHINGTON, OH--(Marketwired - Apr 25, 2016) - The Prosper Foundation has announced that the Columbia Business School - Center on Global Brand Leadership is the latest university to receive a...
New Consumer Intelligence Service Helps Retailers Identify and Respond to Amazon Threat
April 14, 2016 10:53 ET
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Prosper Insights & Analytics
WORTHINGTON, OH--(Marketwired - Apr 14, 2016) - Prosper Insights & Analytics™ has launched the Amazon Shopper Intelligence service which is part of Prosper's competitive intelligence...
New Database Goes Beyond Voter History, Taps Into Emotions Driving 2016 Campaign
March 18, 2016 10:33 ET
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Prosper Insights & Analytics
WORTHINGTON, OH--(Marketwired - Mar 18, 2016) - Voters are said to be angry this year and Political Mindset data from Prosper Insights & Analytics™ confirms that many are unhappy with...
Independent Voters Trump Partisan Voters in Their Thinking
February 16, 2016 10:58 ET
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Prosper Insights & Analytics
WORTHINGTON, OH--(Marketwired - Feb 16, 2016) - The 2016 election has so far been an election unlike any other experienced in recent times. Emotions are at the forefront and understanding...
New Android Tablet App and InsightCenter(TM) Provides Look at the Chinese Market Through the Eyes of the Chinese Consumer
February 14, 2012 10:27 ET
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Prosper Business Development
WORTHINGTON, OH--(Marketwire - Feb 14, 2012) - As U.S. economic conditions remain tumultuous and American consumer practicality remains high, many companies are looking to the booming Chinese...
Mobile and Tablet Media "Smart" Option for Increased ROI Among Hispanics
April 21, 2011 11:23 ET
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Prosper Technologies(TM)
COLUMBUS, OH--(Marketwire - Apr 21, 2011) - Not only are Hispanic consumers more likely to regularly use smartphones and tablets, they tend to be more engaged on their mobile devices than the general...
American Pulse(TM): #1 Word to Describe Temporary Government Funding: "Mess"
April 18, 2011 14:37 ET
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BIGresearch(R)
WORTHINGTON, OH--(Marketwire - Apr 18, 2011) - Leaders in Washington agreed to cut federal spending by $39 billion, the largest annual spending cut in our nation's history. However, what President...
American Pulse(TM): 85.9% Concerned Gas Prices Could Double; 78.9% Say We Need to Drill Our Own Oil
April 06, 2011 12:35 ET
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BIGresearch(R)
WORTHINGTON, OH--(Marketwire - April 6, 2011) - More than 8 in 10 (85.9%) Registered Voters say they are somewhat/very concerned that gas prices could double, according to the latest American...
Information Portal Turns Consumer Data Into Insight
April 05, 2011 10:57 ET
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BIGinsight.com
COLUMBUS, OH--(Marketwire - April 5, 2011) - Marketers continue to wrestle with economic challenges and with changing consumers who represent two-thirds of the U.S. economy. The newly launched...