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New Research on U.S. Direct Mail Underscores Addressability, Measurability and Personalization Attributes of This Original Performance Media Channel
September 20, 2023 08:30 ET | Winterberry Group
NEW YORK, Sept. 20, 2023 (GLOBE NEWSWIRE) -- While other traditional media channels are declining—and marketers wrestle with higher costs and challenges associated with the addressability of certain...
Outlook for B2B Marketing – A Market in Transformation
New Research Highlights ‘Transformation’ of B2B Marketing in U.S. and Europe
June 05, 2023 08:35 ET | Winterberry Group
-Among findings: digital natives are changing buying behaviors; ‘consumerization’ of B2B is accelerating; analytics and data utilization improve; AI will have a growing impact on thought leadership,...
From Data to Insight: The Outlook for Marketing Analytics
Winterberry Group Research Finds Marketing Analytics and Data Infrastructure Spend to Reach $32BB
April 11, 2023 08:30 ET | Winterberry Group
NEW YORK, April 11, 2023 (GLOBE NEWSWIRE) -- Winterberry Group, today released new research, “From Data to Insight: The Outlook for Marketing Analytics.” The research, based on 2023 survey findings...
Outlook for Identity Solutions in Advanced Television: Challenges and Opportunities Cover
Winterberry Group Research Sees Path to Significant Growth for Identity Solutions in Advanced Television
June 14, 2022 03:00 ET | Winterberry Group
NEW YORK, June 14, 2022 (GLOBE NEWSWIRE) -- Winterberry Group today released new research, “The Outlook for Identity in Advanced Television: Challenges and Opportunities.” The research, based on...
Outlook for Identity Solutions in Advanced Television: Challenges and Opportunities Cover
Winterberry Group Research Sees Path to Significant Growth for Identity Solutions in Advanced Television
June 14, 2022 03:00 ET | Winterberry Group
LONDON, June 14, 2022 (GLOBE NEWSWIRE) -- Winterberry Group, today released new research: “The Outlook for Identity in Advanced Television: Challenges and Opportunities.” The research, based on...
Winterberry Group Insight
Contextual Targeting Slated for a Revival in Today’s Evolving Advertising and Media Landscape; New Winterberry Group Research Has the Context
October 05, 2021 03:01 ET | Winterberry Group
NEW YORK, Oct. 05, 2021 (GLOBE NEWSWIRE) -- Research released today, “The Outlook for Contextual Solutions in Data Driven Advertising & Marketing,” finds there is a resurgence ahead for...
Winterberry Group Insight
Contextual Targeting Slated for a Revival in Today’s Evolving Advertising and Media Landscape; New Winterberry Group Research Has the Context
October 05, 2021 03:01 ET | Winterberry Group
LONDON, Oct. 05, 2021 (GLOBE NEWSWIRE) -- Research released today, “The Outlook for Contextual Solutions in Data Driven Advertising & Marketing,” finds there is a resurgence ahead for contextual...
Winterberry Group Insight
Brands Only Beginning to Embark on Customer Journey Management, According to New Winterberry Group Research
September 14, 2021 03:01 ET | Winterberry Group
LONDON, Sept. 14, 2021 (GLOBE NEWSWIRE) -- Research released today, “The Evolution of Customer Journey Management, For Marketing and Beyond,” finds the majority of brands – 58 percent – are not only...
Winterberry Group Insight
Brands Only Beginning to Embark on Customer Journey Management, According to New Winterberry Group Research
September 14, 2021 03:01 ET | Winterberry Group
NEW YORK, Sept. 14, 2021 (GLOBE NEWSWIRE) -- Research released today, “The Evolution of Customer Journey Management, For Marketing and Beyond,” finds the majority of brands – 58 percent – are not...
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Winterberry Group Expands Growing Team; Names Gayle Meyers as Managing Consultant and Brittany Meeks as Engagement Director
May 24, 2021 09:00 ET | Winterberry Group
NEW YORK, May 24, 2021 (GLOBE NEWSWIRE) -- Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today announced...