Latest News and Press Releases

Winterberry Group Research Examines Direct Mail Ad Spend, Demand Drivers Given Heightened Brand Interest in ‘OmniChannel' Marketing Integration

New research explores how enterprises use a data foundation layer for both intelligence and activation, and how this layer is undergoing transformation.

New Winterberry Group reserach documents the effects that artificial intelligence are having on creative ideation with a focus on digital video production.

Estimated overall ad spending in U.S. will post a robust 10.4-percent growth in 2024, reaching a record $570 billion – fueled by numerous business drivers.

This press release announces new research from Winterberry Group reparding "Content Management Systems: The Key to Omnichannel Experiences."

NEW YORK, Sept. 20, 2023 (GLOBE NEWSWIRE) -- While other traditional media channels are declining—and marketers wrestle with higher costs and challenges associated with the addressability of certain...

-Among findings: digital natives are changing buying behaviors; ‘consumerization’ of B2B is accelerating; analytics and data utilization improve; AI will have a growing impact on thought leadership,...

NEW YORK, April 11, 2023 (GLOBE NEWSWIRE) -- Winterberry Group, today released new research, “From Data to Insight: The Outlook for Marketing Analytics.” The research, based on 2023 survey findings...

NEW YORK, June 14, 2022 (GLOBE NEWSWIRE) -- Winterberry Group today released new research, “The Outlook for Identity in Advanced Television: Challenges and Opportunities.” The research, based on...

LONDON, June 14, 2022 (GLOBE NEWSWIRE) -- Winterberry Group, today released new research: “The Outlook for Identity in Advanced Television: Challenges and Opportunities.” The research, based on...