Latest News and Press Releases
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Winterberry Group Research Examines Direct Mail Ad Spend, Demand Drivers Given Heightened Brand Interest in ‘OmniChannel' Marketing Integration
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New research explores how enterprises use a data foundation layer for both intelligence and activation, and how this layer is undergoing transformation.
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New Winterberry Group reserach documents the effects that artificial intelligence are having on creative ideation with a focus on digital video production.
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Estimated overall ad spending in U.S. will post a robust 10.4-percent growth in 2024, reaching a record $570 billion – fueled by numerous business drivers.
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This press release announces new research from Winterberry Group reparding "Content Management Systems: The Key to Omnichannel Experiences."
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NEW YORK, Sept. 20, 2023 (GLOBE NEWSWIRE) -- While other traditional media channels are declining—and marketers wrestle with higher costs and challenges associated with the addressability of certain...
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-Among findings: digital natives are changing buying behaviors; ‘consumerization’ of B2B is accelerating; analytics and data utilization improve; AI will have a growing impact on thought leadership,...
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NEW YORK, April 11, 2023 (GLOBE NEWSWIRE) -- Winterberry Group, today released new research, “From Data to Insight: The Outlook for Marketing Analytics.” The research, based on 2023 survey findings...
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NEW YORK, June 14, 2022 (GLOBE NEWSWIRE) -- Winterberry Group today released new research, “The Outlook for Identity in Advanced Television: Challenges and Opportunities.” The research, based on...
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LONDON, June 14, 2022 (GLOBE NEWSWIRE) -- Winterberry Group, today released new research: “The Outlook for Identity in Advanced Television: Challenges and Opportunities.” The research, based on...