New Research on U.S. Direct Mail Underscores Addressability, Measurability and Personalization Attributes of This Original Performance Media Channel
September 20, 2023 08:30 ET
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Winterberry Group
NEW YORK, Sept. 20, 2023 (GLOBE NEWSWIRE) -- While other traditional media channels are declining—and marketers wrestle with higher costs and challenges associated with the addressability of certain...
New Research Highlights ‘Transformation’ of B2B Marketing in U.S. and Europe
June 05, 2023 08:35 ET
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Winterberry Group
-Among findings: digital natives are changing buying behaviors; ‘consumerization’ of B2B is accelerating; analytics and data utilization improve; AI will have a growing impact on thought leadership,...
Winterberry Group Research Finds Marketing Analytics and Data Infrastructure Spend to Reach $32BB
April 11, 2023 08:30 ET
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Winterberry Group
NEW YORK, April 11, 2023 (GLOBE NEWSWIRE) -- Winterberry Group, today released new research, “From Data to Insight: The Outlook for Marketing Analytics.” The research, based on 2023 survey findings...
Winterberry Group Research Sees Path to Significant Growth for Identity Solutions in Advanced Television
June 14, 2022 03:00 ET
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Winterberry Group
NEW YORK, June 14, 2022 (GLOBE NEWSWIRE) -- Winterberry Group today released new research, “The Outlook for Identity in Advanced Television: Challenges and Opportunities.” The research, based on...
Winterberry Group Research Sees Path to Significant Growth for Identity Solutions in Advanced Television
June 14, 2022 03:00 ET
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Winterberry Group
LONDON, June 14, 2022 (GLOBE NEWSWIRE) -- Winterberry Group, today released new research: “The Outlook for Identity in Advanced Television: Challenges and Opportunities.” The research, based on...
Contextual Targeting Slated for a Revival in Today’s Evolving Advertising and Media Landscape; New Winterberry Group Research Has the Context
October 05, 2021 03:01 ET
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Winterberry Group
NEW YORK, Oct. 05, 2021 (GLOBE NEWSWIRE) -- Research released today, “The Outlook for Contextual Solutions in Data Driven Advertising & Marketing,” finds there is a resurgence ahead for...
Contextual Targeting Slated for a Revival in Today’s Evolving Advertising and Media Landscape; New Winterberry Group Research Has the Context
October 05, 2021 03:01 ET
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Winterberry Group
LONDON, Oct. 05, 2021 (GLOBE NEWSWIRE) -- Research released today, “The Outlook for Contextual Solutions in Data Driven Advertising & Marketing,” finds there is a resurgence ahead for contextual...
Brands Only Beginning to Embark on Customer Journey Management, According to New Winterberry Group Research
September 14, 2021 03:01 ET
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Winterberry Group
LONDON, Sept. 14, 2021 (GLOBE NEWSWIRE) -- Research released today, “The Evolution of Customer Journey Management, For Marketing and Beyond,” finds the majority of brands – 58 percent – are not only...
Brands Only Beginning to Embark on Customer Journey Management, According to New Winterberry Group Research
September 14, 2021 03:01 ET
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Winterberry Group
NEW YORK, Sept. 14, 2021 (GLOBE NEWSWIRE) -- Research released today, “The Evolution of Customer Journey Management, For Marketing and Beyond,” finds the majority of brands – 58 percent – are not...
Winterberry Group Expands Growing Team; Names Gayle Meyers as Managing Consultant and Brittany Meeks as Engagement Director
May 24, 2021 09:00 ET
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Winterberry Group
NEW YORK, May 24, 2021 (GLOBE NEWSWIRE) -- Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today announced...