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New Research From Winterberry Group Explores Artificial Intelligence and its Role in Transforming Video and Content Production
February 07, 2024 08:30 ET | Winterberry Group
New Winterberry Group reserach documents the effects that artificial intelligence are having on creative ideation with a focus on digital video production.
U.S. Online Advertising Spending Outlook - 2024
Winterberry Group Announces Annual ‘Outlook’ for Estimated U.S. Ad & Marketing Spend in 2024 – Fueled by Digital Ad Growth, Connected TV, Data Infrastructure Demand & Election Cycle
January 18, 2024 08:32 ET | Winterberry Group
Estimated overall ad spending in U.S. will post a robust 10.4-percent growth in 2024, reaching a record $570 billion – fueled by numerous business drivers.
Outlook for B2B Marketing – A Market in Transformation
New Research Highlights ‘Transformation’ of B2B Marketing in U.S. and Europe
June 05, 2023 08:35 ET | Winterberry Group
-Among findings: digital natives are changing buying behaviors; ‘consumerization’ of B2B is accelerating; analytics and data utilization improve; AI will have a growing impact on thought leadership,...