Cutting Edge Information's President Opens Evolving Sales Model Conference Next Week
July 20, 2010 09:18 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - July 20, 2010) - Jason Richardson, president of business intelligence leader Cutting Edge Information, will deliver the opening address at CBI's 3rd...
MSL Leaders Factor Number of Thought Leader Relationships and Brands Heavily
July 14, 2010 09:03 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - July 14, 2010) - The two most important factors that biopharmaceutical companies consider as they build their Medical Science Liaison (MSL) and other...
Outsourcing of Medical Information Call Centers Varies Depending on Brand Size
July 06, 2010 09:12 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - July 6, 2010) - Pharmaceutical companies vary in their decision to stay in-house versus outsourcing medical information call centers and in how much to spend...
Drug Companies Need Counter-Generics Strategies 10 Years Before Patent Expiration
June 23, 2010 09:10 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - June 23, 2010) - Drug research companies are strengthening their task forces to protect the patents for their products, but planning far enough in...
Measuring Drug Safety ROI Is Difficult, but Feasible
June 17, 2010 10:18 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - June 17, 2010) - Communicating return on investment (ROI) is a low priority for many drug safety and pharmacovigilance teams, says life sciences...
Health Economics in Emerging Markets: Shifting Focus From Haggling to Health Outcomes
June 14, 2010 09:11 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - June 14, 2010) - Life science companies that hope to succeed in Emerging Markets must change the dialogue of negotiations to focus on positive health...
MSL Performance Measurement an Ongoing Challenge
June 10, 2010 09:13 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - June 10, 2010) - Biopharmaceutical companies often struggle to measure the performance of their medical science liaisons (MSLs), reports business...
Drug Safety Outsourcing Requires Careful Scrutiny of Pros and Cons
May 25, 2010 11:35 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - May 25, 2010) - A new research study shows that the decision to outsource pharmacovigilance activities is connected closely to company size, cultural...
Drug Safety Budgets Must Be Defended, ROI Measured
May 19, 2010 09:02 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - May 19, 2010) - Drug safety and pharmacovigilance teams play a critical role before, during and after a product launch, but are not finding themselves...
Cutting Edge Information Recommends Companies Increase KOL Communication to Lessen Impact From Sunshine Act
May 06, 2010 11:54 ET
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Cutting Edge Information
RESEARCH TRIANGLE PARK, NC--(Marketwire - May 6, 2010) - With the passage of the Physician Payment Sunshine Act, shrinking pools of key opinion leaders (KOLs) are likely to continue drying up,...