WARREN, R.I., Jan. 17, 2008 (PRIME NEWSWIRE) -- MarketingSherpa Inc., a research firm publishing case studies and benchmark guides for marketing professionals, announced that its 8th annual Selling Online Subscriptions Summit will be held at the Museum of Jewish Heritage in Battery Park in New York City, May 12-13, 2008.
The Selling Online Subscriptions Summit is the oldest and one of our most popular MarketingSherpa summits and regularly sells out. A two-day meeting of small organizations and well known companies, the Summit is an opportunity for marketers to learn about proven tools and case studies that will improve their online subscription conversions and revenues.
MarketingSherpa has extended the call-for-speakers deadline to end-of-day on January 22, 2008. The speaker's proposal form can be found at: http://s-9sxkn-25700.sgizmo.com.
"We are thrilled to have contracted with the Museum of Jewish Heritage to use their venue for the Selling Online Subscriptions Summit," said Eric Stockton, MarketingSherpa President. "Last year we sold out our 230-person venue and this facility, with a capacity over 350, allows us to meet the demand for many more marketers who want to hear the research and case studies from the subscription experts."
Among many topics, this year's Summit will feature panels and case studies that provide insight on how to maximize conversion rates through optimal landing page strategies and order process optimization. It will also offer insights into how to analyze the ROI or a free trial vs. non-free trial and how to create Email copy and offers designed to increase subscriptions.
To register for or learn more about the Selling Online Subscriptions Summit, visit http://www.sherpastore.com/SellingSubscriptions2008.html?9499.
About MarketingSherpa
MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.
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