BOSTON, MA--(Marketwire - Jun 15, 2011) - Aberdeen Group, a Harte-Hanks Company (
The Sales-Driven Marketing Leadership Summit -- How to Enable and Validate Marketing's Role in Revenue Generation, October 4-5, Seaport World Trade Center, Boston. This event will present insights from executives who have successfully leveraged new processes, capabilities, technologies and metrics to achieve sales and marketing alignment, and deliver greater top-line revenue growth. Attendees will include CMOs, CTOs, and senior marketing, sales, and customer support executives representing multiple industry sectors. For event registration, visit: http://vault.aberdeen.com/public/check-identity/summit/SDM4911294/event.aspx
The Product Development & Delivery Summit, October 5, Seaport World Trade Center. This summit will feature product development, technology and manufacturing executives sharing insights on developing, innovating and delivering products to drive new revenue opportunities and profits for their organizations. Creating new products or innovating on existing platforms presents substantial opportunity for revenue growth, but fewer resources are made available to bring new product ideas to market. Along with constant product demand fluctuations, these competing forces influence executives seeking to generate growth through product innovation. To register for the event, visit: http://vault.aberdeen.com/public/check-identity/summit/NPDD294024/event.aspx
The 2011 Chief Service Officer Summit: Building Service Champions Across the Organization, October 12-13, Seaport World Trade Center, Boston. Executives acknowledge that service must connect with other business functions including sales, marketing, human capital and product development, to meet growing revenue demands and enable improved links with resources, network partners and prospects. The event will examine how Best-in-Class enterprises differentiate themselves with the products they deliver and the services they provide. To register, visit: http://vault.aberdeen.com/public/check-identity/summit/CSO9837143/event.aspx
The 2011 Chief Procurement Officer Summit: The CPO as Innovator, Collaborator, and Strategist, November 15-16, Seaport Hotel, Boston. This event examines how the procurement function at Best-in-Class enterprises has successfully transitioned from an operational cost center into a collaborative and strategic contributor to corporate performance. Presenters from leading corporations will share the managed-demand methods and improved operational models they have utilized to increase efficiency, reduce costs, optimize processes and, ultimately, increase profitability. To register for this event, visit: http://vault.aberdeen.com/public/check-identity/summit/CPO2948372/event.aspx
Business Analytics Summit -- Driving New Insight for Line-of-Business Decisions, November 16, Seaport Hotel, Boston. Focused on the application of business intelligence and business analytics to improve visibility into business planning and results, this event is designed to meet the requirements of line-of-business executives, vice-presidents, directors, or senior manager relying on data-driven decision making to improve organizational success. To register, visit: http://vault.aberdeen.com/public/check-identity/summit/BA33982745/event.aspx
For information regarding Aberdeen Summit sponsorship opportunities, please contact Amy McLellan, Summit Sales Manager, 617.854.5268.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.
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