ISG Smartalks™ Webinar to Explore Value of Contact Center Automation

[24]7.ai CEO and Co-Founder PV Kannan joins ISG for live August 13 discussion on how COVID-19 lockdown has impacted contact centers


STAMFORD, Conn., Aug. 11, 2020 (GLOBE NEWSWIRE) -- The value of automation to support remote work, improve contact center customer experience and back-end processes, and reduce costs will be explored by experts from ISG and [24]7.ai in the next ISG Smartalks™ webinar, hosted by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

Wayne Butterfield, director and global head of ISG intelligent automation solutions, and PV Kannan, co-founder and CEO of [24]7.ai, will host a live question-and-answer session on the new future of customer service and how to use automation to deliver next-level contact center support, during, “Customer Engagement in The New Future,” at 11 a.m., U.S. Eastern Time, Thursday, August 13.

“A lack of preparation and ongoing work-from-home restrictions have left enterprises in some of the industries hardest hit by the pandemic—including banking, online retail and hospitality—with a limited supply of contact center agents,” Butterfield said. “Every company is now rethinking how they can meet and exceed customer expectations in this new environment, and are revamping business continuity plans to ensure call centers are balanced geographically and include secure work-from-home capabilities for people, processes and technologies.”

Digital messaging is quickly becoming the go-to channel and first line of defense for call centers in the COVID era, Butterfield said. Customer-experience software and services company [24]7.ai has seen a 300 percent increase in the number of clients turning to digital channels on top of traditional interactive voice response (IVR) technology to manage significant spikes in customer demand.

Butterfield and Kannan will discuss how the COVID-19 lockdown has impacted agent/customer key performance indicators, how consumer and brand contact center behavior has changed, the value of text versus voice channels, and average enterprise spend on contact centers.

“Call centers are optimized when they decrease the strain on the customer, reduce the cost to serve and create memorable interactions,” Butterfield said. “Many organizations are turning to omnichannel strategies to achieve best-in-class customer engagement by allowing customers to engage via the channel of their choice. Blending artificial intelligence technology and human agents augments contact center capacity and keeps customer wait times low.”

To register for the ISG Smartalks™ webinar, visit the event website.

About ISG 

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 700 clients, including more than 75 of the world's top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit www.isg-one.com.

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