IDAHO FALLS, Idaho, June 2, 2004 (PRIMEZONE) -- Source Direct Holdings, Inc (OTCBB:SDRT) announced today that the company has entered into an exclusive direct response "As Seen on TV" commercial marketing agreement with Media Corp Worldwide to create an infomercial advertising Source Direct's proprietary cleaning products, and to further market its proprietary product line Simply WOW(tm) and Stain Pen(tm) on television only.
Media Corp Worldwide, the Kansas City based distribution company famous for turning "The Salad Blaster" into a household name, has agreed to promote Source Direct's proprietary household cleaning product's through a direct response; as seen on television infomercial. The promotional package advertised on the infomercial will include the following: Two 22oz Simply WOW(tm) all purpose cleaners, One 4oz Simply WOW(r) all purpose cleaner; and One Stain Pen for $19.95 plus shipping and handling. Source Direct anticipates that the infomercial will air in the initial test market in approximately 60 days and will appear a minimum of 45-50 times in combined network or broadcast stations in the initial test market.
Source Direct's President Deren Smith said this, "We partnered with Media Corp Worldwide based on their proven track record for creating consumer demand for products like ours and believe this type of promotion will provide the necessary leverage to advance our retail distribution effort."
Media Corp Worldwide is a multifaceted firm specializing in product manufacturing, marketing and distribution by implementing a proven strategic formula for building consumer awareness as well as leading provider of direct response television "As Seen on TV" that offers the consumer the opportunity to become educated about a product prior to purchasing. For additional information please visit: www.mediacorpworldwide.com
Source Direct Holdings, Inc. headquartered in Idaho Falls with manufacturing in Draper, Utah is a state-of-art cleaning technology company that manufactures and markets a proprietary line of all-purpose all-surface highly effective non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household and private label automotive cleaning products industry. For additional information visit our web-site at: www.simplywow.com or contact Phil Flynn at: 800-815-8069.
Forward-Looking Statements
Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements.
Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.