NEWPORT BEACH, Calif., May 23, 2005 (PRIMEZONE) -- Heil-Brice Retail Advertising (HBRA) today named Steve Patterson Vice President of Account Service. Steve will oversee HBRA's expanding account service team and drive new business.
Steve most recently worked at Young and Rubicam Brands in Irvine, CA as the senior vice president in charge of the Jaguar account. He managed the brand, retail and pre-owned business and oversaw everything from advertising and direct marketing to media planning and public relations. Throughout his extensive career, Steve has also worked with a number of blue-chip clients including Ford, Qwest, Nissan and AirTouch.
"HBRA has an excellent track record of meeting the growing list of client demands. I look forward to maximizing the skills of their A-class service team," said Steve. "I have been impressed with the culture at HBRA -- they develop outstanding creative, exceed client expectations and, most of all, love coming to work every morning. This is an exciting place to be as HBRA prepares to significantly grow their business."
"Our vision is to continue providing innovative and effective marketing solutions for our clients as we look to share our ideas that build business with other retailers," said Hal Brice, Chief Executive Officer. "We are proud to welcome Steve to our team. His vast brand integration experience and demonstration of strategic thinking make him a great asset to our agency. We are confident he will prove both a dynamic leader and a key player in the future of HBRA."
About HBRA
HBRA specializes in strategic retail branding -- the creation and execution of highly focused advertising and communication programs designed to increase sales, heighten visibility and solidify customer loyalty. Founded in 1987, HBRA is based in Newport Beach, California and ranks among the top 100 advertising agencies in the United States (ADWEEK). Key clients include Ralphs Grocery Company, The Los Angeles Times, Los Angeles Clippers, Food 4 Less, and Fry's Food and Drug. For more information, please visit the company Web site at www.hbra.com.