SEATTLE, July 13, 2005 (PRIMEZONE) -- Limelight Media Group, Inc. (OTCBB:LMMG) an innovator in the creation and management of out-of-home digital advertising networks, announced today that as part of the company's June 30th, 2005 acquisition of IMPART, Inc., it also brought into the combined entity of two Seattle-based companies that have had an operational affiliation with IMPART. iPoint Networks(tm), a media network company focused on the innovative delivery of relevant programming in public spaces, and Media Side Street (MSSCO), developers of the IRIS(r) infrastructure architecture, which is considered to be the de-facto industry standard for governing dynamic media equipment and services. These two companies have had an ongoing strategic alliance with IMPART and have been essential components in the strategic direction that has made IMPART a leader in digital signage and evolving Out-of-Home Media sector. iPoint Networks will now become a product line of IMPART, which is a wholly-owned subsidiary of Limelight Media Group; the MSSCO software environment becomes the official content management software infrastructure for the overall management of IMPART's vast product line. Management from both organizations will remain with IMPART. The completion of these acquisitions enables Limelight Media Group and IMPART to take a significant step forward in their plan to continue consolidation in this highly fragmented industry.
"Digital signage and dynamic media networks are highly promising technologies that have the opportunity to significantly and positively impact the way major brands and advertisers reach their target audiences," stated Laird Laabs, president of Limelight Media Group. Laabs added, "Unfortunately, the majority of the industry is a highly fragmented mix of small companies providing pieces and parts of the solution. The merging of Limelight and IMPART with iPoint Networks and Media Side Street represents the type of consolidation that will enable advertisers to more easily purchase a fully operational, single-sourced solution."
These transactions expand the Limelight and IMPART product line on numerous fronts. With the IRIS(r) software environment, the company has a cost-effective platform for the creation, distribution, scheduling and management of dynamic content in complex settings, including the broad-based deployment of multiple-channel systems across several locations. In similar fashion, the iPoint Networks'(tm) software platform offers added content and narrowcasting capabilities that no other platform offers today, thus providing the company with a significant barrier to entry in the digital signage and narrowcasting sectors. Offered as an attractive wireless, standalone system, the display offers both passive and interactive advertising and content displayed in a single unit. This first-ever, patent-pending, dual component offering enables the system to manage and track messaging while enabling clients to publish and manage their own content.
David V. Lott, CEO of Limelight Media Group, Inc. confirmed his excitement at having the chance to build what could eventually develop into one of the largest digital signage companies in the evolving Out-of-Home Media sector. "With the consolidation of IMPART, iPoint Networks and Media Side Street into the fold, we have gained an employee base that offers exceptional talent and diverse experience, in addition to a significant install base and operationally integrated and market tested solutions, which is exactly what our industry needs for expansion."
About Limelight Media Group, Inc.
Limelight Media Group, Inc., (OTCBB:LMMG), headquartered in Seattle, Washington, is a rapidly expanding digital signage leader in the emerging Out-of-Home Media sector, which is beginning to take center stage with advertisers. The company is growing through a consolidation strategy that includes acquiring the industries best and brightest talent and most advanced solutions to create a broad, integrated one-stop communications media company focused on digital signage and networked advertising offerings for leading brands in industries such as retail, grocery, banking, restaurants, hospitality, government and public spaces, among others. The company's digital media solutions enable the simultaneous delivery of video content to a variety of remote audiences in real time, allowing for immediate customization of messages through a centralized network operations center. More information can be found at these websites: www.limelightmedia.com; www.impartinc.com; and www.ipointnetworks.com.
This release includes projections of future results and "forward-looking statements" as that term is defined in Section 27A of the Securities Act of 1933 as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are included in this release, other than statements of historical fact, are forward-looking statements. Although the respective managements of IMPART and Limelight believe that the expectations reflected in these forward-looking statements are reasonable, they can give no assurance that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the expectations are disclosed in this release, including, without limitation, in conjunction with those forward-looking statements contained in this release.