SEATTLE, Sept. 16, 2005 (PRIMEZONE) -- Limelight Media Group, Inc. (OTCBB:LMMG), an innovator in the content, creation and management of out-of-home digital advertising and information networks, announced today that the company's IMPART subsidiary is taking an aggressive stance in its bid to own the patent rights to new digital media networking technology that it believes could fundamentally change how consumers interact with digital media, making it an even more viable communication medium.
Of the patent applications filed, the most important includes a broad method patent for a technology structure to deliver information on media devices in both public and private venues. This technology serves as the basis for the company's industry-first, iPoint Network(tm) solution, a narrowcasting system that includes both passive and interactive advertising and content in a single, standalone, wireless unit. The patent-pending technology that distinguishes this solution from any other system is the relationship between the non-interactive display information and interactive capability. Unlike digital signage that simply displays information; the iPoint Network system lets users interact with the screen to find highly specific, real-time information. For example, as information is delivered in the display portion of the screen, the information available in the interactive portion of the system changes to match. This creates a measurable platform for brands, advertisers and marketers to marry useful information with user-requested information.
Laird Laabs, president of Limelight Media Group and IMPART, a wholly-owned subsidiary of Limelight stated, "We believe that peppering useful information with interaction is the key to making digital media displays work." Laabs explained, "This unique approach moves digital media beyond entertainment into a new realm because it creates a compelling reason for consumers to look at and seek out more information."
The company plans to continue its aggressive approach to this new and growing business category. For example, the patent-pending, broad technology structure creates a platform for various sub-application patents that have also been filed that specifically address the delivery of unique bits of information for the user to interact with.
About Limelight Media Group, Inc.
Limelight Media Group, Inc., (OTCBB:LMMG), headquartered in Seattle, Washington, is a rapidly expanding digital signage leader in the emerging out-of-home media sector, which is beginning to take center stage with advertisers. The company is growing through a consolidation strategy that includes acquiring the industries best and brightest talent and most advanced solutions to create a broad, integrated one-stop communications media company focused on digital signage and networked advertising offerings for leading brands in industries such as retail, grocery, banking, restaurants, hospitality, government and public spaces, among others. The company's digital media solutions enable the simultaneous delivery of video content to a variety of remote audiences in real time, allowing for immediate customization of messages through a centralized network operations center. More information can be found at these websites: www.limelightmedia.com and www.impartinc.com.
This release includes projections of future results and "forward-looking statements" as that term is defined in Section 27A of the Securities Act of 1933 as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are included in this release, other than statements of historical fact, are forward-looking statements. Although the respective managements of IMPART and Limelight believe that the expectations reflected in these forward-looking statements are reasonable, they can give no assurance that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the expectations are disclosed in this release, including, without limitation, in conjunction with those forward-looking statements contained in this release.