Direct2Own Marketing Computers and Televisions to Underbanked
Consumers via Adelphia Cable Television
Infomercial Airs in Key Southern California Cities
LOS ANGELES, Oct. 17, 2005 (PRIMEZONE) -- Direct Response Financial Services, Inc. (OTCBB:DRFL), a leading provider of stored value and debit card products and services to Hispanics and other underserved consumers, today announced that it has started a television infomercial campaign for its Direct2Own division. The infomercial airs on Adelphia cable television in the Southern California marketplace starting today. The Company anticipates running the infomercial continuously, provided sales support the underlying media purchases. Based upon successful media returns from its Internet sales effort, Company management expects the infomercial to continue expanding its reach into other television networks and marketplaces.
The infomercial will be featured on the Direct2Own website as part of a new look at the Company's website located at www.direct2own.com.
Devin Lorier, Marketing Director for Direct2Own, said, "Our marketing experience using the Internet has been very successful to date. With the power of television we fully expect our sales to continue growing since television is a great compliment to our existing Internet sales campaign. Our present media purchases have given us a steady stream of new buyers. We expect the television campaign to significantly contribute to our existing sales."
Direct2own enables individuals with no credit or bad credit to purchase items such as computers, televisions, cell phones and audio equipment with just a small down payment and affordable monthly payments. The launch of Direct2own expands Direct Response Financial Services' business into the multi-billion dollar retail electronics market. Direct2own also functions as a platform to sell debit cards to the target customer group. Customers will also have the opportunity to acquire a Direct Card Services DCS Media Card MasterCard(R) which will additionally enable customers to make timely payments for purchased products. Further, Direct2Own will offer a credit building service to customers on a monthly subscription basis.
Direct2own is currently marketing through television, the Internet, and print media. Orders are taken online and by phone. For more information please visit www.Direct2own.com.About Direct Response Financial Services, Inc.Direct Response Financial Services, Inc. provides financial, technology and marketing solutions for serving unbanked and under-banked consumers. The Company continues to focus on the issuance of pre-paid cash card products to Hispanics in the United States. Through its proprietary loading network, the DirectLoad Network, the Company allows its customers an easy and convenient means to load their pre-paid cash cards and to obtain other financial services. Its consumer electronics retail site, located at www.Direct2own.com offers consumer electronics to the under-banked and unbanked. For more information on the Company please visit www.drfs.net or visit www.directcardservices.net. To learn more about its pre-paid products please visit www.dcsmediacard.com. And, to learn more about the Company's consumer electronics offers please visit www.direct2own.com.Statements that are not historical facts are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors, factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, government regulation, managing and maintaining growth, and the effect of adverse publicity, litigation, competition and other factors that may be identified from time to time in the Company's public announcements.