NEWPORT BEACH, Calif., Feb. 13, 2006 (PRIMEZONE) -- Carpet One, the nation's largest specialty flooring retailer, has hired VISIONLatina, a division of HEILBrice, to produce their first-ever Hispanic Marketing Tool Kit. VISIONLatina will provide Spanish-language radio, print, direct mail, Yellow Pages, and outdoor advertising to support the over 1,000 Carpet One stores as they reach out to the Hispanic community.
"This is our first attempt to connect directly with the Hispanic consumer and we feel confident VISIONLatina is the right agency to lead this outreach," said Stan Langer, vice-president of marketing, Carpet One. "HEILBrice's extensive knowledge of retail, paired with VISIONLatina's familiarity and enthusiasm for the Hispanic community, makes them a dynamic marketing partner."
"Hispanics take great pride in their homes," said Javier Corona, marketing director, VISIONLatina. "We are delighted that Carpet One has awarded us this opportunity to offer Latinos quality flooring products to enhance their family life."
About Carpet One
Carpet One is North America's leading floor covering retailer, with more than 1,000 independently owned and operated locations in the United States, Canada, Australia, and New Zealand. Carpet One stores are known for a broad selection of carpet, wood, laminate, ceramic, vinyl and area rugs, including exclusive brands like Liz Claiborne Home, Good Housekeeping and LEES For Living. For more information, please visit the company website at www.carpetone.com
About HEILBrice
HEILBrice specializes in ideas that build business -- the creation and execution of highly focused advertising and communication programs designed to increase sales, heighten visibility and solidify customer loyalty. Founded in 1987, HEILBrice is based in Newport Beach, California and ranks among the top 100 advertising agencies in the United States (ADWEEK). Key clients include Ralphs Grocery Company, The Los Angeles Times, Los Angeles Clippers, Food 4 Less, and Piccadilly Restaurants.