SAN FRANCISCO, Feb. 21, 2006 (PRIMEZONE) -- ON24 Inc., the global leader of webcasting and video communications solutions, and Carat Fusion, the award-winning digital marketing agency, will co-host a free Webinar titled: "Ten Best Interactive Marketing Practices for 2006." The 60-minute live Web broadcast event will take place on Wednesday, February 22, 2006 at 11:00 AM PST (2:00 PM EST).
Carat Fusion's Mike Yapp will discuss the common elements of a successful interactive advertising campaign. He will explore why today's businesses absolutely must rethink the way they market to customers and the vital need to include multimedia techniques in reaching out to broad audiences to extend the brand experience.
Specific issues to be discussed include:
-- Use of multiple media
-- Opportunities for user opt-in
-- Personalizing the campaign
-- Storytelling and interactivity
-- Designing immersive, intuitive and user-friendly experiences
-- Effective ROI
-- Viral elements and user-manipulation of the brand
"Multimedia immerses the customer with the brand, and it even lets the customer reshape and market it in his or her own unique way," said Mike Yapp. "Clearly, it is not a single execution, but rather a strategy that reinforces and enhances the brand experience by using a wealth of media opportunities to make the brand message pervasive and easy to recall."
Marketers can access the event via a standard Web browser. In less than 60 minutes, attendees will learn proven tips and techniques for successful lead generation, including:
-- How best to harness new tools to build the relationships
that today's customers want
-- The larger impact of recent technological shifts on the
alignment of marketing, sales and other critical business
units and why these groups must evolve to ensure success
-- Suggestions on how to measure marketing effectively in
light of these shifts
To register for the event, marketers can go to: http://w.on24.com/r.htm?e=20350&s=1&k=A9894FCB21F1D47578FF8F00BA069AE8&partnerref=pr
"Forward-thinking marketers are increasingly recognizing Webcasting as a valuable asset in communicating to a wide audience," said Sharat Sharan, President and CEO of ON24. "This Webinar is a tremendous opportunity for those logging on to hear a live discussion and interview with one of the country's most recognized creative directors of multiple award-winning advertising campaigns."
ABOUT CARAT FUSION
Carat Fusion, a leading digital and direct response marketing agency, focuses on building engagement between consumers and brands. With headquarters based in San Francisco, Carat Fusion has four additional offices in Boston, Chicago, Los Angeles and New York. Carat Fusion is a part of Aegis' Carat, the world's largest independent media agency with more than $15 billion in worldwide billings. Carat Fusion clients include Adidas, Gateway, Hyundai, Kodak and Pfizer, among others. For more information on Carat Fusion's services, go to www.caratfusion.com.
ABOUT ON24
ON24 is the global leader of webcasting and video communication solutions. ON24 offers one-stop solutions for internal and external rich media communications for customers in the continuing education, enterprise, technology, life sciences, government and financial services industries. More than 500 leading companies including Cardinal Health, Cisco Systems, CMP Media, Credit Suisse, Frost & Sullivan, Hewlett-Packard, and Sun Microsystems use ON24 for activities such as conferences and events, product launches, sales training, continuing professional education, executive announcements, and lead generation webinars. Based in San Francisco, the privately held company was founded in 1998.
"A World of Webcasting Solutions. One Webcasting Provider"(tm) -- is a trademark of ON24.