SANTA CRUZ, Calif., May 10, 2006 (PRIMEZONE) -- ClickTracks Analytics Inc. (www.clicktracks.com), continues its recent series of online classes with two new sessions that teach PPC Click Fraud analysis and search engine keyword selection techniques. The new online classes will benefit any business that has a web site and are offered live, at no charge, beginning May 15, 2006.
A class list and registration information are posted at www.clicktracks.com/seminars.
Free Classes help you understand web analytics data
The online classes are ClickTracks' way of helping marketers learn how to best use the information that web analytics programs can provide, and are guaranteed to be free of annoying sales pitches.
"The last robot class was excellent," said Joe Horwood, Webmaster for GS1 in Brussels, "It contained extremely informative, quality information that gave me a whole host of new ideas that I've been putting into practice over the last few days. I really liked the fact that I was able to ask questions and after the class, I was empowered and motivated to go out and improve the search rankings of the site I manage."
How to know if you are a victim of Click Fraud
On May 15 and 16, ClickTracks will teach online classes titled "How to know if you are a victim of Click Fraud." Attendees of this class will learn how to identify poorly performing campaigns and campaigns that may be victims of click fraud. We'll demonstrate a recommended approach to applying for a refund, and give real-life examples of how others have identified, reported and resolved click fraud issues. Attendees will also learn:
-- Disadvantages of traditional threshold alert systems -- Real-life examples of fraud detection and resolution -- False positives-how to know it's NOT click fraud -- Methods of tuning your campaigns to avoid fraud
A class list and registration information are posted at www.clicktracks.com/seminars.
Identifying Your Most Valuable Keywords
This May 22 and 23, ClickTracks will teach online classes titled "Identifying Your Most Valuable Keywords." Whether your visitors come from natural search engine listings or from Pay Per Click (PPC) advertising, you need to know which keywords are worthy of your attention and advertising dollars. Before you spend another dollar on PPC, or optimize your site for the specific keywords, you'll need to know how to identify your most valuable keywords. Attendees will learn:
-- Which keywords are sending high quality visitors to their site -- Why 'hits by keyword' is misleading -- Why revenue for each keyword is not enough -- Two metrics that show visitor quality -- A step-by-step formula for learning your top 10 keywords
A class list and registration information are posted at www.clicktracks.com/seminars.
About ClickTracks
Based in Santa Cruz, California, ClickTracks is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web analytics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.
ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a Computerworld Innovative Technology award in the web site management category and ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.
The ClickTracks company logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2559