WASHINGTON, Sept. 25, 2006 (PRIMEZONE) -- In an expansion of its commitment to reaching top decision-makers in the telecom, digital media, biotech, healthcare, IT management and finance industries, FierceMarkets (www.fiercemarkets.com) today completed the relaunch of Web sites for all 16 of its email newsletters. The newly redesigned Web sites further leverage the content in FierceMarkets' industry-leading newsletters, adding a new channel for FierceMarkets publications to serve their 200-plus advertisers and 400,000-plus daily readers.
"For most B2B publishers, email newsletters are simply extensions of their Web sites," said Jeff Giesea, president of FierceMarkets. "We've turned that model on its ear by starting out with a focus on email newsletters and establishing additional platforms from there. As a result of our latest platform, we now can provide marketers with fully integrated ways to reach key executives and influencers, while readers enjoy a wider range of content and options, including live trade show coverage, podcasts, RSS feeds, and job listings."
For readers, another key benefit of the new Web sites is searchable newsletter archives. This feature, along with content channels on key industry topics, reinforces the positioning of FierceMarkets publications as one-stop, time-saving sources of actionable news, information and analysis in each industry. The archived content also accommodates different audiences, such as RSS users or people conducting research on a market.
"With our expanded Web presence, FierceMarkets now serves readers and advertisers through four key channels: email newsletters, Web sites, Webinars and live events," Giesea said. "Our business model and infrastructure position us to rapidly scale across multiple markets. We don't just intend to be a disruptive force in B2B media, but rather continue with our innovative approach."
FierceMarkets' strategy is to use ad-supported email newsletters -- and now Web sites -- as beachheads into markets, and then leverage them to develop new lines of revenue. This strategy has paid off in several ways since the company was founded in April 2000:
-- A five-year track record of profitable, 50% annual revenue growth
-- An active, high-quality readership that's growing more than 40%
annually
-- More than 200 repeat advertisers, including CBS, Cisco Systems,
Deloitte, Hewlett-Packard, IBM, Intel and Microsoft
-- Strong positioning to capitalize on the shifting B2B media
landscape and surging online ad spending.
About FierceMarkets
FierceMarkets is a digital business media company serving vertical markets with email newsletters, web sites, and live events. Based in Washington, DC, FierceMarkets publications reach more than 400,000 executives in over 100 countries every business day. Current publications include FierceBioResearcher (http://www.fiercebioresearcher.com), FierceBiotech (http://www.fiercebiotech.com), FierceBioResearcher (http://www.fiercebioresearcher.com), FierceCIO (http://www.fiercecio.com), FierceDeveloper (http://www.fiercedeveloper.com), FierceEnterprise (http://www.fierceenterprise.com), FierceFinance (http://www.fiercefinance.com), FierceGameBiz (http://www.fiercegamebiz.com), FierceHealthCare (http:///www.fiercehealthcare.com), FierceHealthIT (http://www.fiercehealthit.com), FierceIPTV (http://www.fierceiptv.com), FierceMobileContent (http://www.fiercemobilecontent.com), FierceSarbox (http://www.fiercesarbox.com), FierceVoIP (http://www.fiercevoip.com), FierceWiFi (http://www.fiercewifi.com), FierceWireless (http://www.fiercewireless.com), and IT-Wireless (http://www.it-wireless.com).