NEW YORK, March 26, 2007 (PRIME NEWSWIRE) -- The Financial Planning Association(r) (FPA(r)) and The Wall Street Journal today announced a partnership to educate readers on the value of financial planning in a special advertising section scheduled to run in the Oct. 6 issue of the Journal. The special advertising section will run in conjunction with Financial Planning Week(tm).
The special report will feature financial planning content from both the Journal and FPA and will discuss topics including:
* Step-by-step introduction to the financial planning process
* How to select a financial planner
* Why people hesitate to use financial planners, and when it
makes sense to hire one
* How do people plan without professional advice
* Financial planning issues and trends
"FPA is the premier resource for the public to find a financial planner who will deliver advice using an ethical, objective, client-centered process," said Nicholas A. Nicolette, CFP(r), president of the Financial Planning Association. "From a membership standpoint The Wall Street Journal is the number one read consumer publication by our members, so it made sense to partner with the Journal on this effort."
FPA's Financial Planning Week runs from Oct. 1-7, allowing financial advertisers to reach a very niche audience through this special report that will be published on Oct. 6, 2007. There will also be an online sponsorship opportunity that gives one exclusive sponsor maximum visibility and branding opportunities.
"The Journal audience is an ideal match for reaching financial advisers and affluent investors," said David Wachtel, vice president of marketing and business development for The Wall Street Journal. "This special section will explore how individual investors are managing their financial lives and ideas on how financial planning can smooth their path to a more secure future.
For advertising related inquiries, please contact Suzann Redding at suzann.redding@dowjones.com or (415) 765-6135.
About The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE:DJ) (www.dowjones.com), is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 31 Pulitzer Prizes for outstanding journalism, The Wall Street Journal provides readers with trusted information and knowledge to make better decisions. The Wall Street Journal print franchise has more than 600 journalists world-wide, part of the Dow Jones network of nearly 1,800 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with total circulation of 2.6 million, include The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web. In 2006, the Journal was ranked No. 1 in BtoB's Media Power 50 for the seventh consecutive year.
The Wall Street Journal logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2641
About the Financial Planning Association
The Financial Planning Association(r) (FPA(r)) is the leadership and advocacy organization connecting those who provide, support and benefit from professional financial planning. FPA demonstrates and supports a professional commitment to education and a client-centered financial planning process. Based in Denver, Colo., FPA has over 100 chapters throughout the country representing more than 28,500 members involved in all facets of providing financial planning services. Working in alliance with academic leaders, legislative and regulatory bodies, financial services firms and consumer interest organizations, FPA is the community that fosters the value of financial planning and advances the financial planning profession. For more information about FPA, visit www.FPAnet.org or call 800.322.4237.
CFP(r), CERTIFIED FINANCIAL PLANNER(tm) and the federally registered CFP (with flame logo) are certification marks owned by Certified Financial Planner Board of Standards, Inc. These marks are awarded to individuals who successfully complete CFP Board's initial and ongoing certification requirements.