Latest Callbright Software Release Helps Businesses Centralize Advertising Data


HOUSTON, April 24, 2007 (PRIME NEWSWIRE) -- Callbright Corporation recently released the newest version of their total call management solution -- Callbright Version 5.0. This software release introduces the Callbright concept of One to Many, which offers customers a centralized location to manage advertising data from numerous sources and generate customizable reports.

With One to Many, Callbright acts as a web portal, enabling customers to use a single user ID and password to access information from multiple lead sources. Callbright customers can link Callbright tracking numbers provided by third party lead generators with amazing flexibility and view unlimited combinations of reports. Security is still maintained by customizing and restricting access to certain functions so only authorized employees can make changes.

Both individual businesses and companies with multiple locations benefit from the ability to monitor advertising data from a single, consolidated screen. The One to Many feature of Version 5.0 accommodates growth within a company by offering a tiered view of accounts where multi-site businesses can easily access information and run customizable reports at local, regional, and national levels.

Jim Wright, Vice President, Sales for Callbright, comments, "We noticed a need for an easier, more manageable way to process the advertising information that owners and managers review each day. With One to Many, we can offer customers the flexibility, scalability, and control they want in their call management solution. It's not often we get a chance to effect such a major change, but it's something for which we always strive. We feel we really hit the target with Version 5.0."

About Callbright

Callbright, based in Houston, Texas, provides complete, real-time telephone communication management via web-based tools that capitalize on cutting-edge technologies. Callbright enables clients to track advertising effectiveness through telephone responses, as well as record and monitor inbound and outbound calls, and send broadcast messages. Callbright helps businesses optimize marketing investments and enhance customer relationships. Additionally, training features provided through Callbright help establish accountability and improve the performance of personnel, leading to increased profitability.

The Callbright Corporation logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2478



            

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