CERRITOS, Calif., May 7, 2007 (PRIME NEWSWIRE) -- Mass Connections(r) (MC), the Consumer Shopper marketing experts who create and deliver brand messages "In Store, On Line and In Life(r)", are unveiling a new version of their highly successful site, StayingConnected, at the FMI Show in Chicago May 6-8. Known for staying ahead of the technology curve, MC utilizes StayingConnected as a powerful recruitment, deployment and marketing brand tool.
Originally unveiled in July 2006, StayingConnected, found on the web at www.stayingconnected.com, has already recruited over 150,000 "Consumer Connectors(r)" for the one million events MC conducts each year. These "Connectors" are a talented pool of people that promote the latest brands on behalf of MC's clients.
StayingConnected is not your average corporate information website, but an impressive display of cutting edge video, audio and slideshow presentations designed to provide information to visitors on some of the nation's premier events. Through these entertainment mediums, viewers are given a sneak peak into innovative promotions, free samples and various opportunities, conducted, distributed and available regionally and nationwide. Interested visitors can then apply for access to Consumer Connectors' projects, after undergoing an extensive application and screening process that includes background checks, interviews and detailed notarized information.
"StayingConnected is truly unique to the retail industry in that it attracts the best talent needed to address the labor challenges, promote the latest brands, while harnessing the social networking power of the Internet to market to thousands of consumers nationwide," says Mass Connections President and CEO Caroline Cotten Nakken.
The fresh, new look of the updated site is linked to schools, MySpace and Snag A Job. It provides more space for ads, information, online surveys, videos and testing on Brand or Retailer education. The site is capable of greater online metrics, tracking visitor clicks to better understand web user interests. For example, since March 2007, over 350,000 have visited the home page and a millions page views.
StayingConnected is an amazing tool in capturing and retaining consumers and deploying brand ambassador for in-store events, online and in life promotions. The over 150,000 Consumer Connectors across the country, vary in age, lifestyle and product preferences, MC is able to generate considerable "buzz" by marketing to millions through their "Consumer Connectors". At the same time, MC provides immediate and critical ROI to its retail clients regarding their new products.
About Mass Connections
Based in Cerritos, CA, Mass Connections' expertise and unparalleled capabilities drive its success in delivering effective and memorable marketing campaigns and events to its clients. As the nation's leader in consumer buzz and shopper marketing, MC is positioned to respond to the industry's need for efficient and accountable execution. MC is unmatched in its field for quality services, and noted for its ISO certification. They provide targeted, experienced event staff for each event that undergo monthly background checks with individual performance tracked by their proprietary MC Card. Innovative design creatives, sourcing, fulfillment/distribution and unrivaled technology allow MC to provide the fullest benefit for an improved shopper experience with increased sales. MC is the nation's complete solution for all of your company's retail marketing needs. For more information on Mass Connections, visit http://www.massconnections.com or call toll free at 1-800-275-6650.