LOS ANGELES, Sept. 24, 2007 (PRIME NEWSWIRE) -- TV Guide launches a new ad campaign today, assuring passionate TV Fans, "We'll Get You Through the Week," with the latest daily and weekly "Fixes" from TV Guide's various platforms. TV Guide targets fans already anticipating next week's episode before the show's even over and who may actually encounter "withdrawal" symptoms in-between episodes.
MORE ABOUT TV GUIDE'S NATIONAL AD CAMPAIGN:
-- Innovative national advertising campaign is tied to the official
kick-off of television's fall season. Show-specific spots are
tailored to each program's title and premise and the ads utilize a
"countdown" element to highlight the length of time between
episodes of each show, and that for true fans of the show, a week
is a very long time to wait until the next episode.
-- TV Guide's ad campaign assures passionate viewers that TV Guide
will help them get through the week, with anytime, anywhere access
to relevant content and information via TV Guide magazine,
TVGuide.com and TV Guide Network.
-- The placement of TV Guide's ads toward the end of some of TV's top
programs is to assure the viewer that by tuning into one of TV
Guide's platforms, they will be provided with a "fix" that will
help them get through the week. The "fix" refers to TV Guide's
take on the shows, its characters, storylines as well as other
features, including TVGuide.com's editorial commentary, user
communities, look-ahead previews, features and video.
-- The TV spots will appear weekly on the following TV shows (in
alphabetical order):
America's Next Top Model, Brothers and Sisters, CSI, Dancing With
The Stars, Desperate Housewives, Friday Night Lights, Grey's
Anatomy, Heroes, House, Prison Break, Survivor: China, The Office
and Ugly Betty.
Video on Demand and Satellite Feed Details:
-- Will include clips of some of the innovative show-specific spots;
sound bites of TV Guide's Chief Marketing Officer and Creative
Team; and a sneak peek at TV Guide's "Weekly Fix" for television's
fall season.
VIDEO ON DEMAND LINK FOR WEBSITE EDITORS: http://www.trg-ragamuffin.com/TVG_VNR/Video/
SATELLITE FEED DATES AND TIMES/C-BAND:
1) Monday, September 24, 13:30-13:45 (ET)
Coordinates: Galaxy 26, Transponder 14C, DL FREQ: 3980H, Orb.
Loc: 93' W
2) Tuesday, September 25 10:30-10:45 (ET)
Coordinates: Galaxy 26, Transponder 14C, DL FREQ: 3980H, Orb.
Loc: 93' W
TROUBLE/TECH # FOR ALL FEEDS: Intelsat 800-321-3959 or SPC (818)
754-1100
Hard copies are available upon request.