LOS ANGELES, Oct. 2, 2007 (PRIME NEWSWIRE) -- Mizati Luxury Alloy Wheels, Inc. (Pink Sheets:MZTI), a distributor of high-quality luxury alloy wheels for passenger cars, sport utility vehicles, vans, and light trucks, announced today that after careful consideration of various Southern California radio stations, Latino 96.3 FM, one of the largest Hispanic radio broadcasting stations, was selected as its first radio campaign partner to increase Mizati's target market awareness.
"Mizati has been keeping a low profile since we established in 2001; however, as of this year, management decided to bring Mizati to the front line," said Mizati CEO Hazel Chu. "Mizati already has its market share; however, we understand that branding and awareness are essential at this point. We want every consumer in the marketplace to know our name, to recognize the designs we have, to identify with the quality we maintain, and to realize the commitment and determination we set to ensure Mizati's becoming the leader in the industry," Chu said. "We are well placed, and once again, Mizati's mission is not just to meet the competition in our market, but to beat it," Chu added.
Mizati's management team has decided to launch a series of marketing campaigns, and Latino 96.3 FM is the first wave for the campaign. Mizati will be working alongside Latino 96.3 FM, participating in its regular programs and promoting onsite with its concerts and events. The goal is to have Mizati(r) recognized by everybody in the marketplace.
About Latino 96.3 FM
Latino 96.3 FM is part of the Spanish Broadcasting System, Inc., the largest Hispanic radio broadcasting company in the United States. Spanish Broadcasting currently owns and/or operates stations in seven of the top-ten U.S. Hispanic markets, including Los Angeles, New York, Puerto Rico, Miami, Chicago, and San Francisco. The Company also operates LaMusica.com, a bilingual Spanish-English Web site providing content related to Latin music, entertainment, news, and culture. For more information about Latino 96.3 FM, visit the station's Web site at http://www.latino963.com.
About Mizati Luxury Alloy Wheels, Inc.
Mizati Luxury Alloy Wheels, Inc. ("Mizati") designs, markets, and distributes high-quality custom alloy wheels for passenger cars, sport utility vehicles, vans, and light trucks. Incorporated in 2001, the Company operates from its corporate headquarters in Walnut, California. Mizati currently markets and distributes three separate and unique brands of luxury wheels, "Mizati(r)," "Hero(tm)", and "Zati(tm)", through a network of 425 dealers and distributors. Mizati has achieved an average annual revenue growth rate of 102% for the past three years.
For more information about Mizati Luxury Alloy Wheels, Inc. (Pink Sheets:MZTI), visit the Company Web site at http://www.mizatiwheels.com.
The Mizati Luxury Alloy Wheels, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3904
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For over 15 years, RedChip has been dedicated to "discovering tomorrow's blue chips today(tm)." RedChip's long history of success includes putting research coverage on Starbucks(tm), Nike(tm), MarketWatch.com(tm), Daktronics(tm), and many other companies before they were Blue Chips. RedChip Visibility(tm) provides publicly-traded small-cap companies an opportunity to present their business to institutional and individual investors by holding investor conferences across the country. To learn more about RedChip Companies, please visit www.redchip.com.
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"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Any statements that are not historical facts contained in this release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward- looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in MZTI Securities and Exchange Commission filings. MZTI undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.